The Fashion Spot Momtastic

The Ad Campaign for D&G's New Makeup Required a Model Whose Eyes Could "Speak"

The brand's first-ever creamy eye colors are coming soon replete with a provocative new ad starring Scarlett Johansson

"When we were looking for someone whose eyes embody the innermost essence of the Dolce & Gabbana woman, we could only think of one person: Scarlett Johansson," explain Domenico Dolce and Stefano Gabbana of the casting choice they made for their new eye makeup campaign. "Her eyes can speak even when she does not," the pair say of Johansson, who, at 29, is expecting her first child with her French journalist fiancé Romain Dauriac.

The ad, in which Johansson channels Marilyn Monroe, was shot in Paris and was a very comfortable setting for the actress whose new movie, "Lucy," opens 7/25.

READ: 12 Best Eye Shadows

"We shot it in Paris, which is really like home to me now, and the more time I spend here, the more at home I feel," she told People magazine. "It was really nice to have everyone on home turf, it was lovely. It was a very easy-breezy day. We have all known each other for a very long time. The shoot was great, sort of like working on a little movie, which was unexpected but really fun, sort of our tribute to Marilyn."

Available in 14 colors, Dolce & Gabbana's Perfect Mono Intense Cream Eye Colours launch next month and, as the brand's creative advisor makeup goddess, Pat McGrath explains, "Perfect Mono has such a creamy formula that that it can be easily applied with the fingers. Even and compact, it gives the eyes a penetrating and intense look, in both the light shades and the darker matte tones."

The eye colors are also dynamic. Looking for a more intense feel? "Wet the finger you're applying it with, or use a pencil dipped in water," counsels McGrath. "It's perfect by itself although adding a lighter tone from your favorite Eyeshadow Quad or Duo, or applying a pearl shade alongside a matte one will create extra drama."

READ: 11 Best Mascaras

You'll have to wait till next month to create your perfect Mono eye drama but, till then, maybe this sneak peek at the ad will tide you over...


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