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Anastasia Beverly Hills Is Launching a Sultry New Eyeshadow Palette

Here's what we know about the brand's latest (and possibly greatest)

Get ready: There's about to be a new Anastasia Beverly Hills eyeshadow palette on the block.

"The inspiration for this palette was sexy smoky metallic eye looks which are perfect for holidays," wrote ABH president Claudia Soare on Instagram. And in reference to the fact that this collection of cooler-toned shades is something of a departure from the warm shades the brand is known for? "I felt the variety was necessary for ABH," she explained.
Time will only tell how the new Anastasia Beverly Hills Sultry Eye Shadow Palette, $45, stacks up against the other ABH palettes (which we've conveniently ranked), but things are definitely looking good — from the glittery packaging to the well-curated collection of neutral, cool-toned mattes and metallics, it's already shaping up to be quite the winner.

As evidenced by the video above, the palette is perfect for pulling off a variety of looks, from the sootiest of smoky eyes to the glitziest of gold drama (look close and you'll even catch the palette's lone pop of color, the bright pink Bloom, in action).

The palette officially launches September 25 and you're going to want to hop on the waitlist ASAP, because it's limited edition!

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