We're fans of everything we've tried from Peach & Lily's whole new namesake line, but it's worth pointing out that this mask, in particular, was so popular that the brand had trouble keeping it in stock. And with a texture-smoothing, pore-clearing AHA and BHA-packed formula, it's easy to see why.
Seems like Glossier launches smash hit after smash hit — though its cult-status Boy Brow is definitely one of its most popular picks. The easy-to-use tinted pomade once had an impressive, 10,000 person-long waiting list.
This collab between two of your favorites — Cosrx and Soko Glam — has certainly enjoyed its fair share of popularity. The brightening vitamin C-packed serum is often out of stock and at one point even had 18,000 people on the waiting list.
The anticipation was so great for this excellent face mask that it racked up 11,000 people on its waiting list before it even launched. And you know what? The fast-acting, AHA-packed clay mask definitely lives up to the hype: It revives a dull complexion in a snap and is a joy to use besides.
Fenty Beauty's foundations changed the game with its ultra-inclusive 40-shade line — so it's no surprise that it flew off the shelves near-immediately. It also helps that the breathable, soft matte formula is amazing in its own right.
