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19 Best Target Makeup Buys Under $25

Turns out the big red bulls-eye marks the spot for some of the best beauty steals
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Eye Shadow That Goes With Everything
E.L.F. Baked Eyeshadow Trio, $4

Target makeup notwithstanding, four bucks doesn't go a long way these days, unless you've also discovered this gem of an eye shadow — in which case you've already realized you can buy three pretty mix-and-match eye shadow shades (we're particularly partial to the Peach Please trio — for the name as much as the colors). This product kisses lids with a slight shimmer and lasts all day. Not to mention the silky powder is made with good-for-skin ingredients, such as jojoba and sunflower oil.

Buy It Now at Target

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Cleanser That Lets You in on a Japanese Skin Secret
Plant Rice & Clean Gentle Facial Cleanser, $24

This powder cleanser draws inspiration from cleansers used by geishas. It's made with rice bran, an ingredient that softens skin and may help protect from UV damage, and calming chamomile.

Buy It Now at Target

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A Hair-Smoother for Touchable Curls
Shea Moisture Coconut & Hibiscus Curl Enhancing Smoothie, $6.99

Crunchy curls are a thing of the past, thanks to this cult-favorite product. Using smoothing silk protein, hydrating coconut oil and shine-enhancing neem oil, this "hair smoothie" tackles frizz for touchable, defined curls.

Buy It Now at Target

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An Eye Cream Packed With Antioxidants
29 By Lydia Mondavi 29 Reserve Blend Eye Cream, $20

Based in Napa (aka wine country), By Lydia Mondavi 29 has vino at the heart of its products — or more specifically, resveratrol, a grape-derived extract thought to have all sorts of health benefits. This powerhouse of an under-eye treatment is no exception. It packs vitamins A, B, C and E to target dark circles, puffiness and fine lines. Use it before applying makeup or before bed.

Buy It Now at Target

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Makeup Remover That Makes Waterproof Mascara Vanish
S.W. Basics Makeup Remover, $14

S.W. Basics pares down their products to just the most basic, all-natural ingredients, so you can feel good about what you're putting on your face. This ultra-gentle makeup remover is made with just three plant oils (organic sweet almond oil, olive oil and jojoba oil), which work together to wipe away even tough-to-remove waterproof makeup without ever irritating sensitive skin.

Buy It Now at Target

BY MARY SQUILLACE, HANNAH SAVIN | NOV 22, 2016 | SHARES
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