If you struggle to walk through the Target beauty department without sneaking a new lip color, face mask or hair product into your basket, you're our people. You're also going to freak the $#[email protected] out the next time you take a trip down the Tar-zhay aisles. Everyone's favorite affordable department store has just added an amazing new selection of boutique beauty products. Now, you can find top Korean makeup and sheet masks; organic, handcrafted skin-care products; exclusive hair products created by a celebrity stylist; and much more.
Here are 11 awesome new Target beauty brands you need to check out immediately.
Kristin Ess, co-founder of The Beauty Department and stylist to millennial hair icons Lucy Hale and Lauren Conrad, just launched her own Target-exclusive brand of 15 hair products: cleansers, conditioners, styling products and treatments. One of our favorites is this styling powder, a multi-tasker that adds insane volume and texture to any style; Ess recommends using it to thicken braids.
Each of Ess' new products -- like this sulfate-free hair mask -- is formulated with a proprietary technology dubbed Zip-Up, designed to repair split ends and weak cuticles with keratin microbeads, plant proteins and marine algae. Despite luxurious ingredients and salon-quality packaging, the products are affordably priced at $14 or less.
Peach & Lily founder Alicia Yoon, a Korean-beauty authority, was just tapped to curate a selection of her favorite K-beauty products for Target. One of her picks: this moisturizer from Caolion, packed with ceramides and chamomile and free of parabens, sulfates and phthalates. The balm can be smoothed over skin for on-the-go hydration or tapped on cheekbones and brow bones for a natural-looking, dewy highlight.