Founded by former biochemist Virginia Easterling, Real Purity is committed to replacing toxic chemicals in makeup products by making all-natural and cruelty-free makeup and skin care products. Its products are made up of quality botanicals and other plant-based ingredients, and are free of parabens, sulfates and other toxic chemicals. The company is particularly well-known for their foundation products, like the Real Purity Health Glow Cream Foundation, $30.99.
Makeup artist Rose Marie Swift was inspired to start her namesake brand after a series of health problems she attributed to her extensive work with various cosmetics (in all their chemical glory). After recovering, she decided to use her makeup expertise and newfound devotion to chemical-free beauty to create a natural, non-toxic color cosmetics line. As a result, all of RMS' products are made using raw, food-grade organic ingredients and are designed to promote and nourish healthy skin. We're particular fans of the iconic RMS Beauty Living Luminizer, $38, (and you can't go wrong with its lip/cheek hybrids, either).
