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Meet Flesh, the Buzzy New Inclusive Makeup Brand Arriving at Ulta

Could this be your new favorite brand?
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Flesh, the brainchild of Revlon Chief Creative Officer (and former Allure Magazine Editor-in-Chief) Linda Wells, is officially hitting the shelves. The new brand has a lot going for it: In addition to Wells' unique vision and expertise, it'll also be coming out of the gate strong with a 40-shade foundation line, officially joining the ranks of fellow inclusive beauty brands like Fenty Beauty, Cover Girl and Dior.

Along with the foundations, Flesh is launching a lineup of 12 products, including everything from a nine-pan eyeshadow palette to the provocatively named Fleshpot Eye & Cheek Gloss, each more aesthetically pleasing than the last. The full collection launches online at Ulta on June 24 and will be available in stores starting July 8. Read on to get the full breakdown on the exciting new makeup products.

Image via Flesh

We must give credit where credit is due to the hilarious name. Then, there's the product itself: It delivers medium coverage with a gorgeous, luminous finish and the stick formula makes it easy to use on the go. We also love the fact that the 40 shades range from "Froth" and "Milk" all the way to "Coffee" and "Espresso."

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This velvety compact-form lipstick is buildable and layerable with a satin-matte finish which makes it perfect for adding a je ne sais quoi-infused finishing touch on your makeup look. It comes in eight shades (ranging from sedate nudes to vibrant orange and fuchsia) and the fingerprint design adds a fun touch.

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Out of all the cheeky product names, this is the one Wells got pushback on from her lawyer — luckily, she was able to convince him it was the right choice. The product itself is runway-inspired, so it has a bit of an editorial feel...though the gold and peach pigment-packed glossy finish is quite flattering and surprisingly easy to wear.

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This gorgeous primer combines subtle photo-reflecting agents along with moisturizing humectants like vitamin B5 and glycerin to boost your glow on all levels while creating a smooth, hydrated canvas on which to apply your makeup.

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