As beauty junkies, there's nothing scarier than the phrase "limited edition." Whether it is a collab with a beauty blogger or a celebrity, it's safe to say that LE collections grab our attention — and we're always sad when we miss out. Once in a blue moon, however, a beauty brand will answer our prayers, by re-releasing a previously discontinued limited-edition makeup product. Don't believe us? Check out these four instances from the past!
Image via David M. Benett/Dave Benett/Getty Images for Estee Lauder UK
M.A.C. Selena Makeup Collection (2016)
When M.A.C. announced that it would be releasing a Selena Quintanilla collection, all hell broke loose. Launched September 30, 2016, it was touted as the largest launch in the history of the company — even beating other celeb launches from the likes of Nicki Minaj and Mariah Carey. Fans stood in line for hours and all 14 pieces of the Selena Makeup Collection were snapped up in minutes.
You could say it was a legend waiting to happen. A year prior to the launch, Selena fans started a petition begging M.A.C. to commemorate the late Tejano singer with a makeup collection. Soon after, the company reached out to Quintanilla family. So when the much-awaited collection finally arrived, it's no wonder that it was sold out in a day! With such demand, M.A.C. re-released the makeup collection two months later, on December 28, 2016.
Victoria Beckham x Estee Lauder Collection (2016-2017)
We all know Victoria Beckham as the former Spice Girl who quickly a name for herself in the fashion industry, so it should come as no surprise that a cosmetic giant such as Estee Lauder collaborated with her to create her own makeup collection (the first since Tom Ford). Her first collection launched September 13, 2016 and was composed of a highlighter and bronzer, various eyeshadows and three lip products, each grouped together in four different color stories named after Beckham's favorite cities: Paris, London, Los Angeles, and New York.
The first collection did so well that it was re-released the following spring, with new additions such as a nude lipstick shade and a new bronzer shade. Beckham then launched a second collection for Autumn 2017, retaining the best-sellers in the first collection, while adding more products and a new look, inspired by Miami. The collaboration's success didn't just come down to Beckham's celebrity, either. She was very hands-on with the collection and had a clear vision of designing the makeup line for busy women who don't have the luxury of time to do complicated makeup.
If you're looking for dupes, the best-selling Burnt Anise Eye Foil is similar to City Color in Oh So Naughty, $3.99, while Java Sun bronzer can be duped with Laura Mercier Matte Radiance Baked Powder in Bronze 01, $42.
Pat McGrath Dark Star 006 Eye Kit (2017)
Legendary makeup artist Pat McGrath is as known for her highly anticipated product launches and limited-edition kits as she is for her iconic runway looks. Her company, Pat McGrath Labs, launched the Dark Star 006 line last April 2017. The collection, which was designed to create the perfect smoky eye, featured three kits that could be applied wet or dry. Each eyeshadow was highly pigmented and was meant to be layered to create out-of-this-world looks.
Most of McGrath's limited-edition kits sell out fast and this kit was no exception. Thankfully, the company re-released it later that year, in time for the holidays as part of McGrath's personal vault that was opened for the public. Apart from the Dark Star 006 line, other limited-edition products included were Skin Fetish 003 and Lust 004.
Missed out on the Dark Star line? Well, luckily, McGrath has added a ton of gorgeous eyeshadow palettes to her permanent collection. If you're looking for something similarly smoky, you can always nab the Pat McGrath Labs Mothership I Eyeshadow Palette - Subliminal, $125, or the Pat McGrath Labs Mthrshp Subliminal Platinum Bronze Eyeshadow Palette, $55.
Becca x Jaclyn Hill Champagne Pop Highlight (2015)
Becca was just an up-and-coming beauty brand when Jaclyn Hill, a popular beauty vlogger with over 4 million followers, first featured the brand's Shimmering Skin Perfector Pressed Highlighter in Opal in one of her videos. This prompted a huge increase in sales and thus the now-iconic collaboration was born. The flattering, high-shine Champagne Pop shade quickly became the star of the collection — it went viral, selling 25,000 units in Sephora. It was so popular and difficult to track down that it even prompted beauty junkies to use the hashtag #findingchampagnepop on Twitter.
Since then, Becca has only continued to grow in popularity and has worked with Jaclyn Hill on two other makeup collaborations. As for the coveted Becca Shimmering Skin Perfector Pressed Highlighter in Champagne Pop, $38? Well, it's found a home as a permanent member of the Becca family.