Why it's great: This sulfate-free purple shampoo uses UVA and UVB to protect hair color, while noticeably toning down brassiness. Formulated with hair goodies like vitamin C and cytokines, it even works to nourish and strengthen color-damaged strands.
Despite the hefty price tag, reviewers are impressed with the shampoo's ability to "make hair shiny and bring out the blonde," while keeping "color fresh" and "hair [texture] soft."
"It is fantastic for my highlighted blonde hair," says a reviewer. "Doesn't dry it out like most other shampoos, yet it doesn't leave it flat.... Nice smell, too."
Write your review for Alterna Caviar Anti-Aging Brightening Blonde Shampoo here.
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Why it's great: Out of all the purple shampoos on the market, this one make it to the top of the list for one simple reason: Everyone who uses it notices real results. Reviewers say the product "does exactly what it says it's going to do" -- it allows their blonde color to "stay bright, with no brassiness and no fading."
Even reviewers with superlight-colored hair find that the product both brightens their color and improves their hair texture. "After one single use ... it makes [hair] look blonder, brighter and more natural, almost like I've been out in the sun on vacation," one reviewer writes. "It adds tons of moisture ... [and] also makes my hair thick and voluminous, yet soft and tangle-free."
Agree? Disagree? Write your review for KMS California Color Vitality Blonde Shampoo here.
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