I would totally turn my chair around for "The Voice" coach Shakira's soft lavender shadow. Instead of taking over her lid, the color is concentrated around her lashes -- both upper and lower -- which makes it much more refined.
Try sheer single shades like Urban Decay in Grifter or L'Oréal Studio Secrets Professional Eye Shadow in Violet Petal. A purple palette like Clinique All About Shadow Quad in Going Steady lets you create a more customized look.