GET FREE SAMPLES

sign up for our newsletter to get free sample alerts

The Up-and-Coming Beauty Brands to Have on Your Radar, According to Experts

Newness to know about
Photo 7/9
R+Co Bleu
"Love, love, love the packaging, the products, the fragrance, the new push for sustainability and clean formulas," says Yates of R+Co's sister capsule collection. "The brand is the next level in luxury hair care and delivers real formulas that work unlike other 'clean' formulas out on the market."

The Bleu philosophy includes vegan, cruelty-free products with UV protection and a bottle and cap made from 100 percent post-consumer resins (PCR). The range features shampoos, conditioners and styling and finishing products, such as the Essential Hair Tonic, $55.

Buy now

Photo 8/9
Dr. Tree
There's an unlikely star in this skin care range. "Patent ingredient Volufiline is a plant-based ingredient clinically tested to help enhance your bust size!" says Chelsea Scott, co-founder of TheBeautySpy.com. "Cutting edge K-beauty brand, Dr. Tree, is utilizing this rare herb combined with anti-aging botanicals to bring these plumping benefits to your skin care routine."

"The Dr. Tree Volu 10 Ampoule, $90, is a lightweight serum that packs the highest concentration of Volufiline," explains Scott of her first pick. "At 10 percent, it's easily absorbed into skin, helps to plump out lines and wrinkles, adds a surge of moisture and lifts sagging skin."

"Dr. Tree Volu 10 Lip Plumping Gloss, $75, is a natural alternative to fillers," continues Scott. "Utilizing the plumping power of Volufiline to instantly give your lips the look of fullness without stinging or drying."

Buy the ampule

Buy the gloss

Photo 9/9
Pestlo
"For hundreds of years, apothecaries have handmade all-natural recipes to help with our skin care troubles," says Scott. "Pestle + Road have studied these recipes and added modern science to create anti-aging products steeped in nature and tradition."

"The Seed Real Collagen Mask, $12.99 for 2, uses 100 percent natural seaweed seed to support elasticity, suppleness and firmness for a youthful look," Scott says of her pick. "Natural seaweed seed harvested in the Indian Ocean without any man-made manufacturing — this is as close to pure skin care as you can get! Seeds mixed with water turn into a pliable mask treatment for glowing younger skin."

Buy now

BY HEATHER CICHOWSKI | JAN 28, 2021 | SHARES
VIEW COMMENTS
Full Site | Terms & Conditions | Privacy Policy
TotalBeauty is a property of Evolve Media Holdings, LLC. © 2024 All Rights Reserved. | Affiliate Disclosure: Evolve Media Holdings, LLC, and its owned and operated subsidiaries may receive a small commission from the proceeds of any product(s) sold through affiliate and direct partner links.