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The Up-and-Coming Beauty Brands to Have on Your Radar, According to Experts

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Goodhabit
Make good skin a habit with this up-and-coming brand. "The first brand (at least that I've seen) that is solely focused on protecting skin from blue light (emitted from digital screens like phones and laptops)," says Mattioli. "In each product they have a proprietary blend of ingredient technology that neutralizes the effects of blue light emission. I especially loved the Rescue Me Rest+Reset Mask & Moisturizer, $48, which can be a great option as a night cream for dry skin."

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Seed
After a new wellness pick? Listen up. "I was first drawn to this because the packaging is so damn sexy, considering it's a probiotic supplement," says Mattioli of the Seed DS-01 Daily Synbiotic, $49.99/month. "But there's a group of genius scientists and doctors and an advisory board with leading biologists behind this brand that developed the best probiotic. (It actually contains prebiotics, too.) It's superior, from the strains they use to the capsule delivery system technology — the science behind it is incredible. Not technically a beauty product, but it should be!"

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Rebundle
This hair extension line is a gamechanger. "[I] heard about this idea of using banana fiber as braid extensions as an alternative to plastic hair," says Kerry E. Yates, beauty expert and innovator, Colour Collective. "Loved the idea because it meant no more plastic hair which leads to millions of pounds of waste but it also meant hair was lighter, nicer and less toxic on the head of braid wearers. Well, they did it and I am excited to see Rebundle is officially live and taking preorders. In addition to creating plant-based hair extensions, they are also helping to manage plastic waste from current plastic hair extensions. These women are completely reimagining the world of hair."

Be part of the revolution and place a preorder. The extensions are currently available in Blonde, $20, Brown, $20, and Black, $20.

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Freq Rituals
"With the advent of COVID we have all been doing a bit of self-reflection. New Freq Rituals is a collection of three products plus rituals that help you achieve a positive meditative state," says Yates of the perfectly timed line. "This meditative state helps you to release any negative, self-sabotaging feelings and manifest positive feelings about your self-worth and overall well-being."

She elaborates, "I love the idea of manifesting tools and establishing a ritual to keep the positive vibes going. This is next-level ask, believe and receive."

The line 'She Makes Bank' includes Frequency Infused Manifesting Bath Salts, $39, Frequency Infused Manifesting Elixir, $48, and Frequency Infused Nostalgic Manifesting Mist, $48.



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R+Co Bleu
"Love, love, love the packaging, the products, the fragrance, the new push for sustainability and clean formulas," says Yates of R+Co's sister capsule collection. "The brand is the next level in luxury hair care and delivers real formulas that work unlike other 'clean' formulas out on the market."

The Bleu philosophy includes vegan, cruelty-free products with UV protection and a bottle and cap made from 100 percent post-consumer resins (PCR). The range features shampoos, conditioners and styling and finishing products, such as the Essential Hair Tonic, $55.

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BY HEATHER CICHOWSKI | JAN 28, 2021 | SHARES
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