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These are the Japanese Luxury Brands You Need to Know

The brands you need to know — and their buzziest products
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Suqqu
Less known in the States, Suqqu is massively popular among Asian beauty aficionados and is well-liked in England as well.

Must-have products: Suqqu Liquid Eyebrow Pen, $26, is something of a cult favorite — the brush tip is perfect for creating realistic hair-like strokes and the Moss Green shade, in particular, is flattering and cool-toned in a way that can be tough to find with brow products. You'd also be hard-pressed to pass up the Suqqu Designing Color Eyes Eyeshadow Palette, $54, what with the silky formula and the inspired color selection.

Image via @suqqu_official

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Shiseido
Shiseido first made its way to the states in the 60s and is popular for its gentle-yet-effective skin care products and sumptuous color cosmetics line.

Must-have products: Well, you can't go wrong with the brand's sunscreens and we've been loving the ultra-lightweight Shiseido Essential Energy Moisturizing Gel Cream, $48 (it absorbs instantly and smells divine). You're also going to want to keep your eyes out for its recently relaunched makeup line, including the Shiseido Visionairy Gel Lipstick, $26.

Image via @shiseido

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Boscia
Though it launched in the U.S., Boscia was originally established by a Japanese cosmetics company. The brand focuses on natural botanical ingredients and currently offers a fun, fresh lineup of products.

Must-have products: For a fairly uniquely Japanese experience, you can't go wrong with the Boscia Exfoliating Peel Gel, $34, which offers one of the more satisfying modes of exfoliation. We also recommend the recently-launched Boscia Cactus Water Gel Moisturizer, $38 — it's got a pleasing jelly-like texture that's perfect for summer.

Image via @boscia

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Koh Gen Do
Koh Gen Do gained cult fame around 10 years ago as a makeup artist staple, particularly for film and TV (it was used on shows like "Glee" and "Mad Men").

Must-have products: Koh Gen Do Maifanshi Aqua Foundation, $70, remains a popular pick amongst makeup artists, since it has a gorgeously glowy finish and coverage that somehow manages to be at once flawless and natural. Koh Gen Do Cleansing Spa Water, $46, is another great option as a top-of-the-line, nourishing cleansing water.

Image via @kohgendo_official

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Shu Uemura
You used to be able to find Shu Uemura at department stores like Bloomingdale's, though nowadays you'll have to get it online. The brand encompasses hair care, skin care and makeup, all with equal panache (also, it has especially good limited-edition capsule collections).

Must-have products: We'd be remiss if we didn't mention the iconic Shu Uemura Eyelash Curler, $22, or Shu Uemura High Performance Balancing Cleansing Oil Advanced Formula, $69. You'd also do well to check out Shu Uemura Hard Formula, $25, an eyebrow pencil that happens to be very popular on Reddit.

Image via @shuuemura

BY ROSIE NARASAKI | AUG 15, 2018 | SHARES
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