sign up for our newsletter to get free sample alerts

The Latest Beauty Guru Collabs We're Losing Our Sh*t Over

From gorgeous eye shadow palettes to stunning highlighter kits, these are the beauty vlogger launches we can't wait to get our hands on
Photo 1/27
Morphe x Jaclyn Hill
What It Is: The Jaclyn Hill x Morphe Vault Collection includes four 10-shade palettes, each with a different color story: There's the smoky cool Dark Magic, the khaki and marigold Armed and Gorgeous, the shimmery mauvey-purple Bling Boss and the warm, sunset-esque Ring Me Alarm. The full collection retails for $49 and you can nab the individual palettes for $15 apiece.

Why You Need It: Hill explained in a video that when she was developing her first palette with Morphe, she helped design around 100 shades — for a 35-pan palette. Now, with her new Vault collection, those heretofore unseen shades will finally get their chance in the sun — mixed in with some brand new colors, of course.

How to Get It: Launches June 26 on

Photo 2/27
M.A.C. x Patrick Starrr
What It Is: After wowing us all with his first (of five!) collaboration(s) with M.A.C. back in December, Patrick Starrr is coming on strong this spring with his new Floral Realness collection.

Why You Need It: The new launch features two full face kits — you can choose between Me So Fleek and Me So Chic, each of which retails for $49.50 and includes a lipstick, lip gloss, eyeshadow quad and powder blush duo.

Both floral-inspired sets are extra vibrant for spring, but Me So Fleek appears to be the more dramatic of the two, with a hot pink gloss and a quad that ranges from a frosty bright pink to an equally frosty dark blue. Me So Chic, on the other hand, features a purple-themed eyeshadow quad, along with peachy nude lip and cheek products. What do you think? Are you feeling more Fleek or Chic this spring?

How to Get It: Launches April 19 on

Photo 3/27
KKW Beauty x Mario Dedivanovic
What It Is: Long before KKW Beauty was even a glimmer in her eye, Kim Kardashian first started working with makeup artist Mario Dedivanovic. The rest is history — in fact, fast forward 10 years to the day and the pair will be releasing their very first makeup collaboration.

Why You Need It: The star of the collection is a 10-pan eyeshadow palette and the colors range from gleaming metallics in cobalt and burgundy to vibrant mattes in scarlet and rust, with a handful of wearable neutrals thrown in for good measure. It's quite the gorgeous selection of colors and the swatches showcase a buttery-smooth formula. In addition to the palette, you'll also notice flashes of a KKW-approved nude lipstick, as well as a couple of sparkly glosses featured in the promo.

How to Get It: Launches April 5 (aka the pair's 10-year anniversary) on

Photo 4/27
What It Is: Though the collaboration was officially announced back in August, Jackie Aina has just graced her followers with the very first sneak peek of her collaboration with Too Faced. Aina was tapped to help expand the popular Too Faced Born This Way Foundation line to include darker and deeper shades, and it looks like her hard work is about to come to fruition.

Why You Need It: Aina raved about her new Born This Way in a recent beauty tutorial, praising the coverage, comfiness and finish. She even compared it to her previous favorite (Nars Sheer Glow Foundation) — and couched the praise with a dry, "I swear to god, I'm not even just saying this." She revealed that before creating her new shades, her closest match was Mahogany, which was far too red. This new color, she said, is perfect for her "golden realness."

She also had kind words to say about the experience of working with Blandino: "Jerrod was incredibly gracious and so supportive," she said. "Anytime I put my foot down about something, Jerrod was like, 'That's what Jackie wants. That's what she wants.'"

How to Get It: Aina didn't reveal the exact launch date, but she did say that it will be "soon, soon, soon."

Image via Jackie Aina/YouTube

Photo 5/27
Kat Von D Beauty x Divine
What It Is: Kat Von D is giving the people what they want: An eyeshadow palette and nude lipstick, inspired by '70s drag queen icon Divine.

Why You Need It: If you've ever seen one of John Waters' cult classic films, you know that Divine's eyeshadow game was straight fire — he was the unofficial inspiration for "The Little Mermaid's" Ursula, after all. This palette does its muse justice, from the dramatically arched eyebrows decorating the mirror to the spotlight-stealing shades of neon green and blue included in the eight-pan range of shadows. You'll also love the lipstick, a wearable nude housed in a fabulously acid green version of the signature Kat Von D Studded Kiss Crème Lipstick case.

How to Get It: Launched February 14 on, February 23 on, and March 3 in Sephora stores.

Whether it's makeup how-tos or beauty product recommendations, we turn to our favorite beauty bloggers for their mad makeup skills and candid opinions about all things beauty. When they swoon over a dazzling new highlighter, we die a little bit too. If they're obsessed with a particular liquid lipstick, we run out and buy it, too. In other words, their opinions hold a lot of value to us beauty junkies. Which is why, when beauty bloggers team up with beauty brands for makeup collaborations, they're among the most highly anticipated product launches of the year.

From drool-worthy eye shadow palettes to seen-from-space highlighters, our favorite beauty gurus know exactly what we're looking for in our makeup. Here, the latest and greatest beauty Youtuber launches we can't wait to get our hands on.
Full Site | Terms & Conditions | Privacy Policy
© 2022 Total Beauty Media, Inc. All rights reserved.