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The Latest Beauty Guru Collabs We're Losing Our Sh*t Over

From gorgeous eye shadow palettes to stunning highlighter kits, these are the beauty vlogger launches we can't wait to get our hands on
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Maybelline New York x Gigi Hadid
What It Is: After almost two years of being one of the faces of Maybelline New York, Gigi Hadid is creating her own capsule collection with the brand -- and according to Hadid's Instagram account, the collaboration is "a year in the making."

Why You Need It: There's not much in the way of information yet, but we do know thanks to Maybelline's teaser trailers that the collection will at the very least include a beautiful ruby red lipstick, as well as a gorgeous dusty rose. Also, it's looking like there might just be a trendy '70s vibe to the collection, judging by Hadid's center-parted loose waves, shaggy jacket, and orange tinted shades in the promo images.

How to Get It: Launches October 21 on Maybelline.com

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BH Cosmetics x Shaaanxo
What It Is: BH Cosmetics and New Zealand-based YouTube star Shaaanxo have joined forces again, this time to create an exciting new 18-shade eye shadow palette.

Why You Need It: From what we've seen of the palette so far, the color selection is to die for: It's a mix of ultra-wearable neutrals, together with on trend shades, like burgundy, rose gold and champagne -- as well as a striking hot pink that's fittingly named "Barbie."

How to Get It: Launch date TBD, on bhcosmetics.com.

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E.L.F. Cosmetics x ThatsHeart
What It Is: Los Angeles-based Filipina beauty blogger Heart Defensor (aka ThatsHeart) has teamed up with E.L.F. Cosmetics for a gorgeous highlighter duo.

Why You Need It: The palette includes a peachy rose gold, as well as a high-octane champagne -- two very of-the-moment, must-have shades. Plus, the duo comes housed in a beautiful, rose gold compact emblazoned with Defensor's signature (and a heart, of course). Suffice it to say, this $8 palette will make a gorgeous addition to your collection of budget highlighters

How to Get It: Launched October 4 on elfcosmetics.com.

Buy Now

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Orly Beauty x Laverne Cox
What It Is: Laverne Cox debuted a stunning metallic manicure at the Emmy Awards... and it turns out, the beautiful shades are part of her newly announced collaboration with Orly Beauty. The limited edition capsule collection, Celebrate Yourself, contains six different nail lacquers, and retails for $49. As Cox herself said in a press release from the brand, "This collection is about red carpet glamour and giving everyone the opportunity to feel that glamour in their day-to-day lives."

Why You Need It: Come on, don't you want to rock the same colors as a red carpet-ready Laverne Cox? She wore the glittery jet black Androgynie with the sparkly silver Shine at the Emmys, and the other four colors are equally fab. Best of all, Cox has said that proceeds from the collection's sales will go towards Hurricane Harvey and Irma relief.

How to Get It: Launched September 17 on orlycosmetics.com. Buy Now

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M.A.C. x Nicki Minaj
What It Is: Nicki Minaj has teamed up with M.A.C. to release a collection of 24 nude lipsticks -- two of which are actually designed by Minaj herself. Perhaps best of all, this lippie collection might just be the harbinger for something even cooler in the M.A.C. x Nicki Minaj future -- because Minaj noted via Instagram that the two lipsticks are a "tease" for something bigger coming in 2018.

Why You Need It: The two Minaj-designed shades, Nicki's Nude, a midtone creamy pink, and The Pinkprint, a soft corally pink, are pretty much a must-have for fans of the rapper. They have special pink casings, and -- drumroll, please -- they're limited edition.

How to Get It: Launched September 21 on maccosmetics.com.

Whether it's makeup how-tos or beauty product recommendations, we turn to our favorite beauty bloggers for their mad makeup skills and candid opinions about all things beauty. When they swoon over a dazzling new highlighter, we die a little bit too. If they're obsessed with a particular liquid lipstick, we run out and buy it, too. In other words, their opinions hold a lot of value to us beauty junkies. Which is why, when beauty bloggers team up with beauty brands for makeup collaborations, they're among the most highly anticipated product launches of the year.

From drool-worthy eye shadow palettes to seen-from-space highlighters, our favorite beauty gurus know exactly what we're looking for in our makeup. Here, the latest and greatest beauty Youtuber launches we can't wait to get our hands on.
BY JESSICA AMARIS, ROSIE NARASAKI | JUN 12, 2018 | SHARES
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