What It Is: According to a PopSugar exclusive story, beauty blogger Alissa Ashley has helped to design a beautiful, universally flattering lip gloss for E.L.F.

Why You Need It: The Alissa Ashley Lip Gloss, $6 is a lovely (and on-trend) dusty rose nude, and never fear -- it's got weightless shine to spare. Oh, and if Ashley's gorgeous new lip gloss has got you thinking about the Fenty Beauty Gloss Bomb Universal Lip Luminizer, that's no mistake: Like Rihanna, Ashley had inclusivity in mind when she was designing her gloss. "I chose this color because it's one that anyone could wear," she explained to PopSugar.

How to Get It: Launches October 24 on elfcosmetics.com.

What It Is: BH Cosmetics and YouTube star ItsMyRayeRaye are collaborating on a 21-shade face/eye shadow palette, as well as a nine-piece brush set.

Why You Need It: The BH Cosmetics x ItsMyRayeRaye 21 Color Eyeshadow, Highlighter & Contour Palette features 15 shadows (a mix of shimmers and mattes), as well as three contour shades and three highlight shades. "I wanted to create products that inspire everyone to enhance their unique beauty, so I helped develop a palette of eyeshadows featuring on-trend shades, along with a range of contours and highlighters that flatter multiple skin tones," explained Raye in a press release.

For its part, the nine-piece brush set complements the palette quite nicely; both in terms of its rose gold appearance and its functionality, as it contains a mix of complexion and eye brushes.

How to Get It: Launches November, on bhcosmetics.com.

What It Is: Remember when Kat Von D of Kat Von D Beauty and Jerrod Blandino of Too Faced Cosmetics joined forces and created their Better Together collection last winter? Well now, Von D is hinting that there might be something new in the hopper -- she posted a picture on Instagram of her half of the palette, and reminisced about Swoon, one of her eye shadows, coyly adding, "ps. maybe this is a hint of something launching soon..."

Why You Need It: Last time they joined up, they released the aforementioned palette, which also came with full sized versions of Too Faced Better Than Sex Mascara and the Kat Von D Tattoo Liner. Then, there were the adorable little lip and cheek makeup pouches emblazoned with Piaf and Clover (Von D and Blandino's pets, respectively), as well as the travel sized eye set that came with their cult favorite mascara and liquid liner. "Better Together" sounds about right, right?

How to Get It: Launch date TBD, on toofaced.com and katvond.com.

What It Is: After almost two years of being one of the faces of Maybelline New York, Gigi Hadid is creating her own capsule collection with the brand -- and according to Hadid's Instagram account, the collaboration is "a year in the making."

Why You Need It: There's not much in the way of information yet, but we do know thanks to Maybelline's teaser trailers that the collection will at the very least include a beautiful ruby red lipstick, as well as a gorgeous dusty rose. Also, it's looking like there might just be a trendy '70s vibe to the collection, judging by Hadid's center-parted loose waves, shaggy jacket, and orange tinted shades in the promo images.

How to Get It: Launches October 21 on Maybelline.com

What It Is: BH Cosmetics and New Zealand-based YouTube star Shaaanxo have joined forces again, this time to create an exciting new 18-shade eye shadow palette.

Why You Need It: From what we've seen of the palette so far, the color selection is to die for: It's a mix of ultra-wearable neutrals, together with on trend shades, like burgundy, rose gold and champagne -- as well as a striking hot pink that's fittingly named "Barbie."

How to Get It: Launch date TBD, on bhcosmetics.com.