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Retro Hot: Cut and Color Hair Trends for Summer 2024

We're not letting the 90s go just yet
Photo 7/8
Buttercream Blonde
Buttercream blonde is multi-dimensional and can be tailored to anyone. Melissa Dwyer, Fekkai colorist, shares her observations on hair color trends for this year: "Last year around this time reddish tones were a big hit with our clients. While people are still feeling nostalgic and keeping those tones around, buttercream blonde has been on the rise this season. To achieve a lighter look, it is best to do two rounds before summer, while someone who only wants buttercream pieces can stretch it with one visit. When it comes to a wash routine, I always suggest to my clients to wash no more than 3 times a week to keep a nice, healthy scalp. I like the Fekkai Super Strength+ Repair Mask, $39.50, paired with a priming mist. Together, they lock in the moisture for reduced hair surface damage, and restore the hair's hydrogen bonds."

Image via Nelson Martinez/Getty

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Apricot Crush
"This trend is complementary to multiple skin tones. You can easily keep the look soft and subtle, or rich and bold while still falling in the same category — an easy color to fall in love with!" —Melissa shares, continuing with some maintenance tips for this tender color: "Depending on the level of richness, the maintenance is a little different. If you choose the softer hues, you can stretch it out for up to 5-6 weeks, while the richer color might need a little more attention by week 4." In the meantime, extend the color vibrancy by going for a color-preserving shampoo and conditioner.

Image via Jack Metthey/500px/Getty

BY SANJA SAVIC | APR 30, 2024 | SHARES
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