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Colored Brows Are Here to Stay — for Now

Now brands like Kat Von D and Benefit Cosmetics have launched brow products in a rainbow of colors to help you get the look.
There are an unprecedented 16 colors in this new brow launch. That's double, if not triple, a lot of other brands' offerings. Seven of the shades are more traditional options. Then there are eight punchy colors and a white hue for mixing to create more unique brow colors. No matter the shade, it will last from day to night to even the next morning. The pomade is waterproof, smudge-proof, sweat-proof and budge-proof. The product is also loaded with pigment for a look-at-me finish.

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Want to try colored brows, but aren't ready for a wham-bam hit of color just yet? The Benefit Cosmetics 3D Browtones are meant to leave behind subtle brow highlights. Those who want to increase the intensity can try pairing the gel with a colorful pencil. There are four nontraditional color options as well as three classic shades for natural makeup days.

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NYX Slim Eye Pencil, $4
These pencils are available in a whopping 31 shades. Resist the temptation to stick with brown or black and try a proper bold hue. They're not specifically meant for brows, but are great for achieving a rainbow brow look thanks to the creamy, long-wearing formula that doesn't bleed. At $4 each, get a few pencils to try a multicolored eyebrow look. We dare you.

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The indie brand has traditional and fantasy brow colors that are meant to encourage us to live our lives as "vibrantly and as colorfully as [we] desire." It's a fun message we can get behind, especially with such fun brow powders and liners. The latter have a rich pigment that will hold up to a full day at a festival or a fun night out with the girls.

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BBrowbar Brow Glitter, $20
Intimidated by the idea of a heavily pigmented brow powder? How about brow glitter? Hear us out: the brow gel tames unruly hairs while imparting a hint of colored sparkle (silver or gold). It feeds the need for glitter and is a unique way to try rainbow brows. When applied sparingly, it's subtle enough to get away with every day. Really.

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BY HEATHER CICHOWSKI | MAY 17, 2018 | SHARES
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