FLARE includes Omega-Gloss Technology to make hair conditioned, soft and shiny while you color. Forget color damage -- the dye actually makes hair better-conditioned. And, says Clairol Professional, the softening formula makes color look extra-brilliant.
"The color was very close to my naturally dark hair. I'm happy with the color and coverage, and my hair was not left feeling like straw. Also, it did a very good job of covering my resistant gray. The results were very good!" --librarianjen