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Should You Try Clairol Professional FLARE Permanent Cream Color?

Does Clairol Pro's newest hair-color innovation live up to its claims? TotalBeauty.com reviewers DIY-dye and tell us their results
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The Claim: 100 Percent Gray Coverage
Got grays? Then you probably know that hair color is pretty much the enemy of gray hair. Those coarse, silvery strands can defy even the most powerful coloring formulas. Clairol Professional FLARE claims to provide 100 percent coverage of grays.

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The Verdict: A Rare At-Home Color That Gives Resistant Grays the Boot
"Love it! [This is] great on gray! I have more gray on my sides than on my roots. I left it on for about 40 minutes, and it covered the gray well. I like it much better than the average box color!" --jef119

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The Claim: Better Conditioning During Hair-Color Process
FLARE includes Omega-Gloss Technology to make hair conditioned, soft and shiny while you color. Forget color damage -- the dye actually makes hair better-conditioned. And, says Clairol Professional, the softening formula makes color look extra-brilliant.

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The Verdict: Rich, True-to-Tone Color With Lasting Softness
"The color was very close to my naturally dark hair. I'm happy with the color and coverage, and my hair was not left feeling like straw. Also, it did a very good job of covering my resistant gray. The results were very good!" --librarianjen

BY KATIE MCCARTHY | DEC 18, 2014 | SHARES
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