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Should You Try Clairol Professional FLARE Permanent Cream Color?

Does Clairol Pro's newest hair-color innovation live up to its claims? TotalBeauty.com reviewers DIY-dye and tell us their results
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Some women find DIY too intimidating to try, but coloring your hair at home with the right product can help you achieve professional results at home while giving yourself to an instant makeover. Nevertheless, you might wonder: Will a drastic color change be too hard to pull off? Will you get the shade you see on the box? Will it damage and dry out your hair? Will it cover dark roots or grays?

Clairol Professional FLARE Permanent Cream Color, available in 26 shades, is designed to ease the fears of DIY dyers. Sold for $5.99 exclusively at Sally Beauty stores nationwide, Clairol Professional promises to deliver vibrant, even color, cover 100 percent of gray strands and condition hair in just 30 to 45 minutes.

So how does it stack up? We asked top TotalBeauty.com product reviewers to check it out and give their honest feedback. Here's what they say.

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The Claim: Maintains Bold, Vibrant Color
Women who dye their hair know how quickly their once-brilliant color can fade. FLARE's formula is specifically designed to combat fading, particularly notoriously hard-to-maintain red.

FLARE's hair color formula is designed to deliver vibrant color across all four tonal pillars from super light blonde to deep chocolate brown. The line's red shades are infused with Alpha-Red technology, which locks in red pigments -- keeping red color bold longer.

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The Verdict: Vibrant Color at an Affordable Price
"Sometimes you just want to switch up the color of your hair, but don't want to pay salon prices to get salon quality. Well, now you don't have to! Clairol Professional FLARE Permanent Cream Color is the perfect solution to getting a brand-new hair color at home! It's pretty simple to try out a new favorite hair color and I love the results. Vibrant, bright, gorgeous colors."
--MissXU

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The Claim: True-to-Tone Hair Color
FLARE's other features? Clairol Professional designed it to saturate hair evenly from root to tip and give true-to-tone color matches -- so you get color as gorgeously rich and bright as it looks on the package.

Savvy beauty gals know how difficult it is to match your roots to your ends; FLARE is formulated so that any regrowth absorbs the same amount of dye as your ends for even, natural-looking color.

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The Verdict: Easy-to-Apply Formula That Covers Roots Flawlessly
"This professional color was thick and covered my super-thick hair nicely with no drips. This is the only product I have ever tried at home that covered my roots 100 percent! And I have been dying my hair for 20 years, so that's pretty impressive. It provided a rich and shiny, multidimensional color, and I will definitely purchase this again. Love it!"
--MS1973

BY KATIE MCCARTHY | DEC 18, 2014 | SHARES
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