News alert: Brows are having a major moment. OK, to be fair, maybe that's not breaking news, since the focus has been on brows for quite some time now. But the latest take on the trend eschews those supersculpted "brows on fleek" that once flooded your Insta feed.
Enhancing your arches is now all about keeping them looking soft and naturally full. The easiest way to do so? Two words: brow powders. "They're a great option if you prefer full, feathery brows with believable definition," explains pro makeup artist and beauty educator, Jo Levy. "They won't dry as quickly as a gel, and don't go on as heavily as a pencil, making them goof-proof." Plus, you can use them throughout the entire brow, or just to touch-up sparser areas, Levy adds.
For the best results, Levy suggests using a flat brush (picture the kind you'd use for liner) and applying the powder in short, even strokes. Finish by brushing through with a clean spoolie to lift off any excess powder and blend everything together. Now that you've nailed the technique, all that's missing is the right brow powder. Lucky for you, we've rounded up 10 of the latest and greatest.
Finely milled pigments make this powder (created by the women responsible for the brows of some of Hollywood's biggest A-listers, NBD) look completely natural, never chalky, and the dual colors help you achieve just the right tone. Oh, and it also comes in 11 shades, an impressive number when it comes to brow products.
This newbie is velvety smooth and adheres to both skin and hair for a completely seamless effect. Available in light, medium and dark, each (super adorable, brow-shaped) compact comes with two tones of the buildable, long-lasting powder.
This one-stop-shop comes not only with two powders and a dual-ended brush, but also a highlighting shade. Dust that puppy directly under the highest part of your arch to make brows look fuller and your entire eye area brighter and more open; it's a fave trick among pro makeup artists.
Spending way too much time trying to figure out what color your brow product should be? Been there, done that. Enter this magical formula, which comes in one taupe shade that transforms to perfectly match any and all hair colors (and even hides grays, too). It's also infused with a whole slew of beneficial ingredients -- think peptides and biotin.