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Why 'Bouncy' Is Beauty's Newest Buzzword

These light-as-air products will put a little extra bounce in your step
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We think makeup should be fun — and while it serves a practical purpose, it should always maintain a touch of whimsy. Enter bouncy beauty products: products with a whipped, fluffy or jelly consistency. Typically light and hydrating, these products are simple to apply — usually just a dip of the index finger and a dab of the product will do the trick.

Bouncy beauty products can be applied all over the face. They offer buildable coverage from a sheer wash of color to more opaque looks and the color payout is phenomenal — minus fallout or creasing. We've collected some of our favorite bouncy makeup products. So get to bouncing, squishing and playing with some of the prettiest, softest, most delightful makeup to apply.

Image via Imaxtree

We just love the Mochi line from NYX cosmetics, which includes two eyeshadow and two highlighter palettes. All of which have a delectable, bouncy texture like the Japanese dessert. We especially love the Electric Pastels palette which has the best blend of pastel and vibrant shades. Apply the soft, buttery shadows with a brush or your fingertip for a shimmery, statement eye.

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Wake up your face with this caffeine, ginseng and peppermint-infused gel-cream foundation. The soft, bouncy texture is a dream to apply as it cools on contact then sets to an even, radiant finish. Perfect for touchups and on-the-go application as it comes in a sleek compact with included applicator. Skin looks flawless, yet feels like you're not wearing makeup.

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The newest gem from the Physicians Formula Butter line has stolen our hearts. A highlighter packed with murumuru, cupuacu and tucuma butters moisturizes and softens skin while adding an ethereal glow. Available in five gorgeous shades, this bouncy cream-powder texture is fun to squish and dab wherever you want a little extra glow.

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These multi-purpose eye shimmers are packed with moisturizing jojoba oil, which is not only good for skin but also gives the product sheen and helps it adhere. Highly pigmented and bouncy to the touch, these can be applied as a shadow for an ultra-shimmery, foiled look or with an eyeliner brush for a standout metallic liner.

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