GET FREE SAMPLES

sign up for our newsletter to get free sample alerts

These Are the Virtual Makeover Tools You Need to Try

We tried the most popular virtual makeover apps for road-testing makeup shades and hairstyles. Check out our photos
Photo 2/10
Makeup Genius (L'Oréal)
Price: Free for iPhone

Ease of use: Way easy, a couple technical glitches withstanding

Features: L'Oréal's pioneering app is equipped with face-mapping technology that allows you to test the brand's products in your phone's camera -- in other words, if you move your face, the 'makeup' moves with you. Get an instant makeover by choosing from an array of full-face makeup looks designed with L'Oréal products, or create a custom look by hand-selecting individual products.

Final verdict: Playing with this free makeover app is a blast, and although it didn't inspire me to make any in-app purchases, it gave me some stellar ideas for changing up my sorta-tired makeup routine. (The eyeliner looks, in particular, are crazy inspiring.) But some of the shades don't look right on my phone cam, and the app takes a second to catch up if I move my face too quickly.

Rating: 3.5/5



Photo 3/10
Sephora Virtual Artist (Sephora)
Price: Free for iPhone and Android

Ease of use: A virtual cakewalk

Features: Integrated within the Sephora app is this virtual makeover experience, which lets you try on thousands of lipstick shades available at Sephora as well as a variety of faux-eyelash styles. A bonus makeup tutorials feature gives you step-by-step instructions for creating a variety of eye makeup looks -- winged, smoky and natural. Like MakeupGenius, Sephora Virtual Artist lets you test the shades live on your phone cam.

Final verdict: Using the "Surprise Me" button, I found a must-have lipstick shade in less than 10 seconds -- an orange-y red from Bite Beauty that I never would have picked off a store shelf. And buying the products you like is a breeze. The app is so easy, technologically impressive and fun to play with that I couldn't stop creating ridiculous makeup combos and mugging for the cam. It's just a shame there isn't a try-on feature for eye makeup or blush.

Rating: 4.5/5

Photo 4/10
Vice Lipstick (Urban Decay)
Price: Free for iPhone

Ease of use: Very easy, although the photo upload feature is frustratingly glitchy

Features: Like Tinder for makeup lovers, the Vice Lipstick app lets you virtually try on all 100 shades of Urban Decay's Vice Lipstick, one by one. If you dig the color, swipe right and the app will save your chosen shade and corresponding photo in My Selects; if you hate it, well ... you know what to do. Afterward, you can share photos of the shades you loved.

Final verdict: Getting started with this makeover app takes mere seconds, and swiping through all the lipstick looks is addictive. But there's no way to fast-forward through shades or color families you'd never wear, so zeroing in on a favorite new lipstick may take awhile. And, strangely, there's no way to buy products through the app.

Rating: 3.5/5

Photo 5/10
YouCam Makeup (Perfect Corp.)
Price: Free for iPhone and Android; optional upgrades

Ease of use: Not bad, but the interface is a little cluttered, and the navigation isn't intuitive

Features: YouCam Makeup gives you the ability to live-test a dizzying array of virtual makeup colors for lips, lashes, brows, cheeks and face, based on real products from brands like Elizabeth Arden, Lancôme and E.L.F. You can also perform some basic photo retouching tricks, and try on different hairstyles, accessories and Paul Mitchell hair colors for a total makeover experience.

Final verdict: The range of makeup and hair colors you can add to your image is seriously impressive. Unfortunately, there's a very narrow selection of makeup brands and shades available to try on, and you can't make in-app purchases for products you like.

Rating: 4/5

Photo 6/10
Hairstyles (Modiface)
Price: Free for iPhone and Android; optional upgrade package, $3.99

Ease of use: So-so; it's easy to use but cluttered with ads and enticements to purchase upgrades

Features: Love Miley Cyrus' pixie cut, but not sure whether you can pull it off? Hairstyles answers that question -- or tries to, at least. Pick from a range of celebrity hairstyles, like Dianna Agron's tousled finger waves and Bella Thorne's topknot, and adjust the 'do to fit your photo. Then you can tweak the hair color to your desired shade and even add an accessory.

Final verdict: My hair 'makeovers' were hilariously bad. I've always envied Lucy Hale's brunette waves, but after seeing them on my face, she can keep 'em. Lorde's cascading curls make me look like Steven Tyler's long-lost twin. Every hairstyle and accessory I tried looked pasted-on and ridiculous, as if I was the world's saddest paper doll. Download this app only if you're desperately bored.

Rating: 1/5

Sure, the arrival of the new year presents a great excuse for making self-improvements. But if you don't want to spend more time at the gym, do a juice cleanse or buy new mascara, these free smartphone apps are a pretty cool shortcut to your new year makeover (or, at the very least, a bangin' Facebook profile pic). We tried four beauty apps on our road to selfie-made perfection -- and took photos along the way. Here's how they fared.
BY KATIE MCCARTHY | JAN 17, 2017 | SHARES
VIEW COMMENTS
Full Site | Terms & Conditions | Privacy Policy
TotalBeauty is a property of Evolve Media Holdings, LLC. © 2024 All Rights Reserved. | Affiliate Disclosure: Evolve Media Holdings, LLC, and its owned and operated subsidiaries may receive a small commission from the proceeds of any product(s) sold through affiliate and direct partner links.