Perhaps you've heard of Urban Decay Cosmetics? The company has been around since 1996, bringing us some of the most beloved priming and setting products as well as standout makeup colors (that we really hadn't seen prior to '96). The brand's slogan, "Beauty With an Edge" is apparent in the quality and variety of colors that have inspired countless other brands. Hailing from Orange County, California Urban Decay has introduced us to many products over the years — some classics we can't live without, others sadly are no longer around (remember the shimmering, lickable body powder?)
In addition to basically every shade and finish of lipstick and eyeshadow you could ever want, the brand basically put eyeshadow palettes on the map. Most notably, the Naked Palette, which has sparked multiple offshoots and imitators. Whether you're looking for glitter that doesn't quit, that hard-to-find lipstick shade or makeup that is seriously waterproof, Urban Decay is your go-to.
Read on for our list of Urban Decay's hero products, ranked. (Hint: they're all winners in our eyes.)
One of Urban Decay's newer offerings, Hi-Fi coats lips with comfortable, glossy shine. The minty gloss is offered in 23 gorgeous shades in cream, holographic, metallic and sheer finishes. Give yourself a shiny, plumped up pout that lasts for hours.
Who doesn't love a good black liquid liner? Perversion gives us dark, long-lasting pigment in a comfy, felt-tipped pen that we crave. Draw on the most precise cat eyes with ease, in a formula that will last until you remove it.
Urban Decay took the best aspects of its beloved setting spray and put them in compact form. The translucent setting powder mattifies and locks makeup into place all day long. Apply with a fluffy brush and be amazed at how much longer your makeup lasts.
This light, velvety primer is the equivalent of an Instagram filter. Watch as it blurs lines, pores and other imperfections to create the smoothest, most even canvas for makeup application. It also keeps skin matte so your makeup doesn't start sliding off midday.