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The Best New Beauty Brands of 2014

Our favorite products from this year's most talked-about beauty launches
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The Skin Care Line with Origami-Inspired Packaging
The Brand: Equitance
This Japanese skincare brand focuses on brightening products that have some pretty impressive clinical trials to boot. And even if you don't have problems with hyperpigmentation, the line of products brings major luminosity to your complexion.

Price Range: $30-$125

Editors' Favorite: Equitance Brightening Serum & Spot Corrector, $125
This serum applies more like a lotion, and goes on smoothly underneath your regular moisturizer or makeup. Although it is on the pricey end, our readers and edit team alike have seen improvements in dark spots and stubborn acne marks.

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The Swedish Line We're Stockpiling
The Brand: & Other Stories
H&M's Swedish sister brand & Other Stories came to the U.S. this year, and even more than the clothing (why hello there, black and white tuxedo pants), we were excited about the minimalist, white-packaged body products from the store's beauty section. The Moroccan Tea Body Scrub, $15, is worth a trip to the store alone.

Price Range: $8-$20

Editors' Favorite: & Other Stories' body scrubs are far and away our favorite product. The sugar scrubs come in so-yummy-you-could-eat-them scents like Lemon Daydream, Fig Fiction and Shinjuku Bloom, and leave skin ridiculously soft. Plus, if you're a commitment-phobe when it comes to choosing scents online, you can order a sample for just $6.

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A TSA-Approved Line of Face Masks
The Brand: Nügg Beauty
These little pods of face mask are just .33 fluid ounces, but are enough for multiple applications (if you're conservative). The masks contain natural or naturally derived ingredients and use a process called natural oil dispersion to eliminate the use of chemical emulsifiers.

Price Range: $3 for one face mask or $15 for a pack of five.

Editors' Favorite:
Nügg Soothing Face Mask, $3
This little powerhouse of a face mask contains shea butter and chamomile extract to calm the skin. My face gets extra red when exposed to the wind and cold in winter, so I'm stocking up on five-packs of these smoothing masks to last the season.

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The Hair Care Line With Serious Style
The Brand: R+Co
R+Co is all about style -- from the colorful packaging and quirky names (Dallas Thickening Shampoo for your big hair needs, Death Valley Dry Shampoo), to the high-fashion lookbooks that will convince you you need every product.

Price Range: $24-$29

Editors' Favorite:
R+Co One Prep Spray, $20
One is described as a base coat for your hair. It detangles, refreshes your style, protects hair from heat ... basically it saves you from all the damage you inflict upon your hair on a daily basis. It also evens out the porosity in your hair, so your styling products work even better.

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The Artist-Designed Line That Inspires Us to Switch It Up
The Brand: Charlotte Tilbury
Makeup artist Charlotte Tilbury's long-awaited line finally hit the U.S. this fall, with a huge array of makeup and skin-care products. Tilbury created several different looks the likes of The Bombshell, The Rock Chick, The Glamour Muse.... that make even those of us with the most basic of makeup routines want to try something new.

Price Range: $22-$95

Editors' Favorite: Charlotte Tilbury Cheek to Chic Swish & Pop Blush, $40
These two-toned blushes contain crushed pearls, so you get a luminescent look with every application. Simply swirl the outer color across your cheeks, then use a pointed brush to add a "pop" to the apples of the cheeks with the inner color. The result is blush that looks surprisingly natural, and not clown-y.

This year was a big one in the beauty world. We finally saw our dream of wearing Louboutin come true (on our fingertips that is), Tyra Banks taught us the secret to her killer cheekbones and our beauty arsenal got a whole lot bigger with the launch of several new brands. The best beauty launches from 2014 include European beauty brands whose arrival in the U.S. we've been anxiously awaiting, luxe lines from designer labels and gorgeous packaging worthy of any vanity. If you haven't tried one of these new brands yet, you're missing out.
BY HAYLEY MASON | DEC 30, 2014 | SHARES
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