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The Best New Beauty Brands of 2014

Our favorite products from this year's most talked-about beauty launches
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The Supermodel Line to Bring Out Your Smize
The Brand: Tyra Beauty
After years of hearing Tyra Banks casually throw around her own lexicon of words including smize, tooch and booch, the supermodel brought her signature flair to the beauty world. Her new makeup line includes products like Smack My Fat Lash Mascara, Suede & Juicy Lip Color and Oops Liner.

And of course, the line isn't just for supermodels. The Tyra Beauty website boasts, "We will celebrate our unique beauty and business power together -- one juicy, flat, dimpled, skinny, fat ass at a time!"

Price Range: $24-$30

Editors' Favorite:
Oops Liner Eyeliner and Corrector, $26
If you've ever struggled to get the perfect cat eye (if you haven't, you're my new idol), you need to try this eyeliner that features a black marker tip eyeliner on one side, and a makeup eraser on the other to fix all your wobbly missteps.

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The Next Best Thing to Designer Heels
The Brand: Louboutin Beauty
If the designer's signature red-soled heels are out of your budget, you can still have a taste of Louboutin glamour with the launch of the label's nail polish. The spiky bottle reminds us of high heels, but it's more than just a design choice. The triangular brush delivers just enough polish for you to paint smoothly and without air bubbles.

Price Range: $45-$50

Editors' Favorite:
Loubi Under Red, $45
Loubi Under Red has a pen-tip applicator, so you can coat the undersides of your nails in red. Pair with a black manicure to recreate the classic Louboutin look.

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The Skin Care Line with Origami-Inspired Packaging
The Brand: Equitance
This Japanese skincare brand focuses on brightening products that have some pretty impressive clinical trials to boot. And even if you don't have problems with hyperpigmentation, the line of products brings major luminosity to your complexion.

Price Range: $30-$125

Editors' Favorite: Equitance Brightening Serum & Spot Corrector, $125
This serum applies more like a lotion, and goes on smoothly underneath your regular moisturizer or makeup. Although it is on the pricey end, our readers and edit team alike have seen improvements in dark spots and stubborn acne marks.

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The Swedish Line We're Stockpiling
The Brand: & Other Stories
H&M's Swedish sister brand & Other Stories came to the U.S. this year, and even more than the clothing (why hello there, black and white tuxedo pants), we were excited about the minimalist, white-packaged body products from the store's beauty section. The Moroccan Tea Body Scrub, $15, is worth a trip to the store alone.

Price Range: $8-$20

Editors' Favorite: & Other Stories' body scrubs are far and away our favorite product. The sugar scrubs come in so-yummy-you-could-eat-them scents like Lemon Daydream, Fig Fiction and Shinjuku Bloom, and leave skin ridiculously soft. Plus, if you're a commitment-phobe when it comes to choosing scents online, you can order a sample for just $6.

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A TSA-Approved Line of Face Masks
The Brand: Nügg Beauty
These little pods of face mask are just .33 fluid ounces, but are enough for multiple applications (if you're conservative). The masks contain natural or naturally derived ingredients and use a process called natural oil dispersion to eliminate the use of chemical emulsifiers.

Price Range: $3 for one face mask or $15 for a pack of five.

Editors' Favorite:
Nügg Soothing Face Mask, $3
This little powerhouse of a face mask contains shea butter and chamomile extract to calm the skin. My face gets extra red when exposed to the wind and cold in winter, so I'm stocking up on five-packs of these smoothing masks to last the season.

This year was a big one in the beauty world. We finally saw our dream of wearing Louboutin come true (on our fingertips that is), Tyra Banks taught us the secret to her killer cheekbones and our beauty arsenal got a whole lot bigger with the launch of several new brands. The best beauty launches from 2014 include European beauty brands whose arrival in the U.S. we've been anxiously awaiting, luxe lines from designer labels and gorgeous packaging worthy of any vanity. If you haven't tried one of these new brands yet, you're missing out.
BY HAYLEY MASON | DEC 30, 2014 | SHARES
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