The K-beauty vs. J-beauty debate continues to swirl, which struck us as the perfect opportunity to do a little digging into the slightly-lesser-known of the two categories. Though it's been around longer, it's still harder to get ahold of many Japanese beauty brands in the U.S. (especially the drugstore faves), which means it's still shrouded in a bit more mystery — and that's where Reddit comes in.
Reddit is a veritable treasure trove of beauty advice, so we mined the AsianBeauty and SkincareAddiction subreddits for tips on top Japanese skin care products and makeup must-haves. From the must-have oil cleansers to the super-powered hyaluronic acid serums to the adorable mascaras dreams are made of, Reddit users have really come through. Keep reading to meet some of your new favorite J-beauty products.
Though there are a couple less expensive copycat formulas out there, SK-II's cult-favorite essence still reigns supreme. Reddit user nifu-chan says it's the "only one that truly makes a difference," adding that it makes her pores "look ridiculously small" while seriously boosting her glow.
This stick concealer is considered something of a holy grail in many circles, including Reddit. Commenter sheerdazzle praises it for the fact that it "doesn't accentuate under-eye fine lines," while spuckett0039 adds, "A $70 stick will last FOREVER...Sooo worth the splurge."