I've been using this stuff since argan oil first started becoming popular a lifetime ago, and it's been quite the stalwart multitasker over the years: I use it for everything from a leave-in treatment after washing my hair, to a smoothing frizz treatment for when my coarse, wavy hair is acting up. Plus, word on the street is, it's a pretty spot-on dupe for Moroccan Oil's much pricier hair oil, and it really does feel (and smell!) much more luxurious than it's budget-friendly price tag would necessitate. --Rosie Narasaki