Though this is on the more expensive side of drugstore products, it's worth every penny. The volumizing spray plumps up my strands for crazy, sex-kitten volume. This pre-blow-dry styling liquid lets you realize all of your big-hair dreams of the '80s (assuming you lived through them) and pretend you have just as much hair as you did in your 20s. --Jill Provost
When I take the time to actually curl my hair, there's nothing I hate more than seeing my curls fall flat come lunchtime. Actually, there might be one thing I hate more: Spritzing my labored-over curls with hairspray, only to turn them into crispy, clumpy, petrified spirals. Enter: Pantene's revolutionary alcohol-free Airspray This flexible-hold hairspray dispenses evenly over hair and helps hold waves in place all day, while still leaving them bouncy and touchable. Plus, there's no choke-inducing alcohol smell. And suddenly, I feel like those precious minutes with the curling iron were well spent. --Mary Squillace
I've been using this stuff since argan oil first started becoming popular a lifetime ago, and it's been quite the stalwart multitasker over the years: I use it for everything from a leave-in treatment after washing my hair, to a smoothing frizz treatment for when my coarse, wavy hair is acting up. Plus, word on the street is, it's a pretty spot-on dupe for Moroccan Oil's much pricier hair oil, and it really does feel (and smell!) much more luxurious than it's budget-friendly price tag would necessitate. --Rosie Narasaki