Not only does this superpopular arch enhancer add color and shape, it also has keratin and amino acids to nourish those fine brow hairs. Unique among other brow products, the tapered brush applicator is flexible, adjusting perfectly to fit any brow, and the four shades also have highlighting pearls for the prettiest subtle shimmer.
With an impressive 20 shades in a range of finishes including matte, satin, and shimmer, this top-selling shadow offers options for any kind of eye look. The cream formula is superlong-lasting (promising 24 hours of wear, to be exact), but as easy to use as a powder. And despite only launching in May, it's already racked up nearly 6,000 "loves" on Sephora.com.
More than half of the reviews on Sephora's website give this hydrator a perfect five-star rating, currently the brand's number-one-selling moisturizer. A swirl of gel (made with lightweight ingredients like sodium hyaluronate) and cream (made with heavier oils) means it works on normal, dry, or oily skin...or any combination of the three.
Proof positive that a statement lip is a major thing, this liquid lip color is another superspeedy seller. The six metallic and high-shine shades can be worn alone, or layered over other lipstick to create a trendy ombre lip. A pointed applicator, which touts a flat tip, is ideal for both outlining and filling in lips, "the perfect shape for easy and precise application," according to satisfied shoppers.
One hundred women used this for 10 days, after which a whopping 93 percent said their skin felt quenched; with stats like that, it's not shocking that this moisturizing, hyaluronic-acid based mask is so popular. The fact that it works in just five minutes and only needs to be used once or twice per week might have something to do with it, too.
