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Photo 5/8
The power of a good incentive
I get invited to a men's grooming launch party, and I'm encouraged to bring a male plus one. Perfect timing. And get this: They have games! With prizes! Brandon spends two hours drinking Heineken, playing Golden Tee, and saying, "I wish my job were like this." At the end of the night, he's got the best golf score and wins a gift certificate to our local driving range.

We also leave the event with two bottles of Lab Series Pro LS All-in-One Face Treatment, $29. I assume we'll be donating them to my younger brother -- he grew up with three women and understands the appeal of a good beauty product -- but Brandon stashes them in the medicine cabinet. Victory! The lotion contains antioxidants, moisturizing ingredients, and mattifiers -- it's a major step up from his routine of nothing.

While I never see him apply the lotion, I can feel it on his face -- and his skin starts to glow. (OK, maybe not glow, but my man is definitely more radiant than usual.) He doesn't say anything, but I notice that he lingers in front of the mirror for a few extra seconds in the morning. Maybe he sees a difference, too?

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It's time to make some strategic swaps
I decide to tackle the shower. We run out of soap, and I tell Brandon we have none in our backup stash. (Lies, lies!) I replace his bar soap with Axe Shower Gel in Apollo, $4.85. It's their newest scent -- inspired by astronauts (what guy doesn't love astronauts?!). And it's more subtle and grownup than some of their other fragrances.

I also make room for a bottle of Dove Men + Care Fresh Clean Fortifying 2-in-1 Shampoo and Conditioner, $3.99. Brandon's comfortable with Dove because of their iconic beauty bar ("soap" to him, of course), and I'm hoping this new Dove Men + Care product will entice him.

He emerges from his next shower smelling like an astronaut and has crazy-soft hair. I'm feeling seriously smug.

However, he can't let go of the soap. First it's: "Can you please bring some soap home from the office?" Then: "Any soap yet?" After two weeks of talking about soap, I give up and unwrap a beautiful bar of Fresh soap and pop it in the shower. He's delighted -- which is actually a victory if you think about it. How many guys obsess over a $15 bar of soap?

But here's the really crazy thing: The soft-haired-astronaut situation continues -- except with a hint of fancy soap mixed in. I don't want to ask him because I'm afraid to jinx it, but I think he's using not one, but three products in the shower.

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Final score: Me - 4, Him - 0 (sort of)
Sunscreen? Check! Anti-ager? Check! Body wash? Check! Shampoo and conditioner? Check! I pat myself on the back.

However, throughout this little experiment I find out there are a few get-ready rituals my husband will never get behind. Here's where I give up:

1) Body lotion. Which admittedly, I get. I don't put moisturizer on my legs every day -- there's no way he's going to go near the stuff.

2) Hair products. Unless I put them in his hair, he's not going to use them. And I'm OK with that. If I need to doll him up for a special occasion, I can.

3) Cologne. Some men love it, mine does not.

Love looking at medicine cabinets? I do! Here's what green beauty experts keep in their bathrooms.

My husband Brandon's grooming products consists of a bar of soap. That's it.

Granted, it's a fancy bar of Fresh Sugar Soap -- because that's what I put in the shower -- but it's not doing much to get rid of his sun spots.

I sometimes fantasize that Brandon would help me test beauty products -- that he'd critique the latest eye cream or contemplate the nuances of a new body lotion scent. But that's probably taking it too far -- and I have plenty of girlfriends who'll happily test a $100 face cream for me.

But really, all I truly want is for Brandon to use sunscreen and wash his hair with shampoo. (Sorry, babe, soapsuds don't count -- even if they are by Fresh). Which is why I'm on a mission to revamp my husband's grooming routine.

Skip head to see how I finally got my husband to use grooming products.

I'm going into this with low expectations and realistic goals. I definitely don't expect him to adopt my seven-step evening skin care ritual. (Nor would I want him to -- if he starts using my favorite serums, we'll be in credit card debt as fast as you can say hyaluronic acid.) But there are so many new men's grooming products out there, and it's a shame for Brandon to not use at least use some of them.

Will I succeed at getting Brandon to change his bar-soap-only ways?
BY DAWN DAVIS | SHARES
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