Hundreds of new beauty products come out each month, and unless you are an extreme beauty junkie -- you qualify if you troll makeup blogs and befriend beauty counter employees -- you may not be up to speed on the newest fall items hitting shelves this September.
Which got us thinking: Wouldn't it be great if the first thing you saw when you walked into Sephora was a giant shelf of "new releases" -- kind of like that table at Barnes & Noble that always gets us to buy eight new paperbacks?
Well, we're going to do you one better. We road-tested every new beauty product coming out this September and chose our ultimate favorites. Keep reading to see which ones you should buy this month -- before they sell out!
