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Fact: La Mer is the crème de la crème of moisturizers. Also true: It's way too heavy (not to mention spendy) for most of us. While this newer version isn't any cheaper, it is a lot lighter and doesn't leave you feeling greasy. Plus, it still contains all the luxurious ingredients of the original (sea kelp, vitamin C, vitamin E). Now, if only they�d do something about that price ...

Hundreds of new beauty products come out each month, and unless you are an extreme beauty junkie -- you qualify if you troll makeup blogs and befriend beauty counter employees -- you may not be up to speed on the newest fall items hitting shelves this September.

Skip ahead to see the best beauty products for September 2012.

Which got us thinking: Wouldn't it be great if the first thing you saw when you walked into Sephora was a giant shelf of "new releases" -- kind of like that table at Barnes & Noble that always gets us to buy eight new paperbacks?

Well, we're going to do you one better. We road-tested every new beauty product coming out this September and chose our ultimate favorites. Keep reading to see which ones you should buy this month -- before they sell out!
BY CINYA BURTON | SHARES
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