Mousse and foam formulas are new to the at-home hair color world and we're welcoming them with open arms. This particular one is light, fluffy, mess-free and as easy to use as shampoo. No more separating hair into sections and brushing on hair color -- this micro-aerated formula expands around your hair as you apply it, which means it coats even hard-to-reach areas effortlessly.
This Clarisonic, $195 wannabe does the job of cleaning your skin at a fraction of the price. The handheld facial brush massages cleanser deep into your skin, giving you a deeper clean (six times what your hands can do) and a gentle exfoliation. The brush has also been shown to help any products you apply after cleansing better penetrate your skin's surface -- bonus!
Total Beauty trivia question of the day: What can a cosmetic company do in order to set a new beauty product apart from every other generic, boring, same-old bottle of potion we see (and pass by) on the drugstore aisle shelf?
Answer: Produce a game changer. And what exactly is a "game changer?" Well, besides being a buzzword that everyone and their boss is using, it's a beauty product that is strategically unconventional or innovative -- something we haven�t seen before. Basically, it's a beauty product we never knew we always wanted.
And while it seems as though "beauty breakthroughs" should by nature be super expensive, infused with diamonds or made with water from the Himalayas and reserved for celebrities' faces and bodies only, there are plenty of new groundbreaking beauty products that won't break the bank. Yep, that's right, these innovative beauty buys can all be found at your local drugstore.
While some of these budget-friendly innovations are really just the first less-expensive knock off versions of a luxury breakthrough product, they are still inventive because they're the first to boast a certain technology at the right price tag. And we know how important that is to you (it is to us too).
� Whiter teeth
� An instant manicure
� A cleaner face
� Younger skin
� Easy hairstyles
� Gorgeous fuss-free hair color
� Protection from the sun
� Voluminous hair
� De-puffed eyes
