You know Nikki Reed as the actress from The Twilight Saga and from the cult hit Thirteen. But she's just as much an environmentalist as she is a film star. In fact, she recently founded BaYou with Love, a lifestyle brand focused on sustainable, ethical jewelry, apparel, home and beauty.

Awesome new brand alert! From Wende Zomnir, the mastermind behind Urban Decay, comes Caliray, a California-cool line that celebrates the chic and effortless wellness lifestyle of the left coast. Our pick? Come Hell or High Water, $24, a clean, long-wearing and volumizing mascara that gives you dreamy, thick, smudge-proof lashes.

Lip gloss has a reputation for being sticky and drying. Newer formulations are anything but that, though. Instead, they're chock-full of nourishing ingredients. Think hyaluronic acid and aloe butter. Which actually do a great job hydrating your lips. This is especially good news as winter quickly approaches and our lips start to get parched.

The 90s are back in fashion. Thankfully, pencil-thin arches have not come back in style. Instead, full, bushy eyebrows continue to be in demand. Of course, if you've ever overly plucked your brows (who hasn't?), you know that growing them back is easier said than done.

Whether you're going for ghoulish glam or downright gory, there's no denying the fact that Halloween makeup is always a little extra. It's often applied with a heavier hand than your usual fare. Not to mention some of the formulas are formulated differently.