Here's news that'll make even the most confident among us feel a little self-conscious: Most people will judge you within the first few seconds of meeting you -- often before you've even had a chance to greet them hello.

August is steamy and sweaty, and even though your makeup is melting off your face and your hair is frizzing into oblivion, that doesn't mean you're going to quit buying new beauty products. In fact, you'll probably buy more -- just to fight the melting and the frizzing. This month, we're featuring nine amazing new products that will keep you cool, hydrated and smelling pretty all August long -- because this when you need your beauty products the most.

Orange may be the new black, but when it comes to lipstick, we can make a pretty good argument that purple is the new red. This cool hue has already become the reigning "it" hair color, and as celebs like Aishwarya Rai, Lupita Nyong'o and Solange have shown us, a purple pout looks pretty damn good too. To prove it, we swatched (and photographed) all of the hottest purple lipsticks -- from ladylike lavenders to vampy violets, and all the grapes, eggplants and plums in between -- so you can pin down your signature purple shade. (Besides, don't you think your go-to pinks and reds deserve a break?)

There are ponytails and then there are ponytails. The simple, hit-the-gym style can be so much more. Whether it's sleek, textured, high, low or finished with a bow, a great ponytail can work for even the most glamorous occasion -- as these celebs know all too well.

A wrist tattoo could be the ideal ink. You can flaunt it without disrobing, yet you can just as easily conceal it with a strategically stack of bangles (think: when meeting the BF's straight-laced parents). Plus, the wrist's limited real estate lends itself to the tasteful tiny tattoos we love so much.