We've all heard the siren call of the makeup aisle. But even for those of us that could drift around Ulta for hours on end, the sheer volume of new makeup launches can be tough to keep up with. And that's where the 2018 TotalBeauty Awards come in. From buzzy eyeshadow palettes to the latest highlighter formulations, we've tested and reviewed as many beauty products as humanly possible over the past several months. Without further ado, here are our picks for the best makeup products of the year.
If you consider yourself to be a bold beauty aficionado, then perhaps you've peeped the latest vivid color to star front and center on lids. If not, here's a little secret: yellow eye makeup is having a major moment. The bright yellow look was first spotted on the catwalk and, as always, it was only a matter of time before it made its way to the sidewalk on the eyes of everyday gals.
When it comes to face makeup, most of us will go to amazing lengths in order to find that perfect product. That one foundation, powder or concealer that completely hides spots, minimizes lines and creates an overall flawless finish. (Does one such product even exist?) We will spend a ton of cash — maybe not on one product, but on the hundreds we've tested in a lifetime — read reviews until we're dizzy and, of course, allow makeup artist after makeup artist to convince us that their product is the best. That's a lot of work for a category of makeup that shouldn't really get noticed, right? Well, in order to put an end to this madness and to hopefully save you a few bucks, we thought we'd share a list of the top-rated face powders according to our readers, along with a few editors' picks.
Packing is easily the worst part about going on vacation, no? As excited as you are for a much-needed getaway, there's just something inherently stressful about trying to sort through all your favorite makeup products in an attempt to create snap-worthy statement looks without bringing your entire vanity along for the ride. Not only do you have to worry about whether your products are 3-1-1 approved, but you also have to think about whether it will all fit in your carry-on and make it to the other side without spilling or shattering.
How did we go from owning just one seldom-used highlighting product to a makeup kit stocked with every shimmering palette, powder, stick, cream and liquid product that promised to help us achieve that luminescent, Instagram-loving glow? Well, get ready for your newest illuminating obsession: jelly highlighters.
After swapping the layout of its beauty section for a more user-friendly shopping experience last fall, Target has just added another major change to the docket: eight new cosmetic brands, all helmed by women (and primarily women of color at that).
If you love the look of sun-kissed skin but don't live year-round in warm weather, it's time to discover cream bronzers that will melt into your skin for the ultimate beachless glow. Cream bronzers work better than powders to create seamless, natural-looking color due to their hydrating, easy-to-blend formulas. What's more, many of them come in convenient stick forms, so you can trace color onto your face without wondering if your brush is getting into all the right contours. Simply swipe and blend and you'll never look back. Read on for the best cream bronzers worth adding to your makeup routine.
When highlighters first popped on the beauty scene, there wasn't much diversity in the makeup trend. Most formulas were full of iridescent pearls and pinks and were not appropriate for deeper skin tones. All that has changed. Now, no matter what shade of chocolate your complexion is, there are highlighters that pop against your melanin-rich skin without looking ashy.
So you recycle, refill your water bottle on the regular and you're considerate of waste. Your kitchen is environmentally friendly — but what about your makeup bag? Depending on the ingredients in both the formula and the packaging, your makeup could be causing harm to the planet and its resources. Though the natural additives in certain products might not provide the same coverage or wear the same way, the world of eco-friendly makeup continues to grow and evolve. From mineral foundation refills to sustainable lipsticks that utilize raw properties from the ground, consider adding these finds to your routine. Sans chemicals, your pores — and the planet — will thank you this Earth Day.
Looking to freshen up your eyeshadow collection this spring? There has been an abundance of exciting new formulas debuting over the past few months — and that's not even counting all the amazing new palettes. Amongst all the innovative products, one thing is clear: Sparkle in all shapes and forms is officially in. Whether you attribute it to the Fall 2018 runways or to the upcoming festival season, sparkly eyeshadows are currently reigning supreme.
Scrolling through Instagram, you'd think that every woman was born gorgeous and flawless with not a single blemish or imperfection in sight. While everyone is beautiful in their own way, it's also true that sometimes we need a little makeup boost to look our best. Whether it's a foundation, BB cream, CC cream, primer or skin care-meets-makeup, there are products that can give us the appearance of a filtered face in real life. Sounds like your cup of tea? Read on for 17 products that will filter, blur, hydrate and perfect your complexion like you never knew possible.
Take one stroll down the makeup aisle and you may feel like you're being bombarded with a lesson in the ABCs. With BB, CC, DD and even EE creams taking over the cosmetic game, many people are veering away from traditional foundation formulas in favor of these more lightweight options. BB cream works as an all-around airbrushing product, DD cream provides daily defense and EE cream offers extra exfoliation for more even skin. Here, we're focusing on CC creams — the holy grail of alphabetical face makeup products for anyone whose skin is prone to redness, discoloration or sallowness — or could simply use a brightening boost.
Who among us doesn't love a multitasking beauty product? Strobing blushes might just be the next dual-use product to add to your arsenal: They're perfect for streamlining your routine since they deposit color and shine onto your cheeks in one fell swoop.
If scrolling through the latest brow trends on Instagram usually makes you think "oh no, honey" rather than "yasss," you're not alone. (Looking at you, halo brows, fishtail brows and barbed wire brows.) But here's a trend you might actually be on board with: dipped brows.
If you have red hair, you may have been told once or twice in your life that certain colors are off limits. While we're firm believers that you can — and should — wear any color that fits your fancy, there is something to be said about accenting your ginger features with specific makeup shades.
Whether it's makeup how-tos or beauty product recommendations, we turn to our favorite beauty bloggers for their mad makeup skills and candid opinions about all things beauty. When they swoon over a dazzling new highlighter, we die a little bit too. If they're obsessed with a particular liquid lipstick, we run out and buy it, too. In other words, their opinions hold a lot of value to us beauty junkies. Which is why, when beauty bloggers team up with beauty brands for makeup collaborations, they're among the most highly anticipated product launches of the year.
When it comes to lipstick, it's easy to get carried away. With all the gorgeous shades and formulations, we have to try them all. But a major lipstick obsession can quickly get out of hand — with tubes piling up in vanity drawers, handbags and cosmetic cases, it's easy for a favorite to get lost in the clutter. Which is why a good lipstick organizer is required.
Friends, we are living in the golden age of iridescent highlighters. They come in every texture imaginable — jellies, gel creams, liquid drops — and every finish and color of the rainbow too. There's actually a whole renaissance of iridescent beauty products, from holographic lipsticks all the way to color-shifting face masks.
Ever find yourself mesmerized by a building-tall makeup ad? Or hit 'pause' on your go-to Netflix binge show just to check out the contour on the cheekbones of an actress? Images of models and celebrities with flawless complexions, razor-sharp eyeliner and bright, clear eyes are often fodder for our own makeup looks, giving us the inspiration we need to not only get creative but brave with our styles.
Beauty trends, you've gotta love 'em. One day we're focused on all things neutral and barely there, while the next we can't keep our eyes (and hands) off of anything that shimmers in even the slightest holographic way. Today, we're focusing on the 2018 beauty trend no one saw coming: the return of heavy black eye makeup.