If you don't prime before applying eye makeup, you're committing a serious makeup crime. If you aren't convinced that you need (or have time for) this crucial step, maybe this will do it: Experts say that the No. 1 way to prevent makeup from melting and smudging is to prime. (Think about it this way: Taking an extra 10 seconds in the morning to apply eye primer is quicker than spending five minutes wiping eyeliner off your lower lids in the afternoon.)
Full lips might have never gone out of style, but if there was ever a time when they reigned supreme, it's now, when unabashed celebs like Kylie Jenner and famed makeup artists like Jade Marie post pics of their ever-expanding pout on the reg.
Looking to try a new look? Lavender eyeshadow might just become your new go-to. After all, there are so many ways to wear it. Whether a silvery lavender smoky eye with rich eggplant shading or a luminously bright pop of near-neon lilac swiped across your upper lid, it's a great way to add some color to your look, both subtle and not-so-subtle.
Aside from overplucked eyebrows and ponytails so high that they split in two down the center of your face (cough, cough Topanga Lawrence), the 1990s wasn't such a bad era for beauty. In fact, there are plenty of trends we'd be more than happy to welcome back like the almighty scrunchy, frosted eyeshadow and lips, and crimped hair. That's why we're happily welcoming back a slew of trends after spotting them on runways and red carpets, from happenin' hairstyles to vampy, dark lips. Here are some of the best beauty comebacks from the 1990s and how to rock them in 2018.
With the universally loved "Lady Bird" in her rearview mirror, it's safe to say that Saoirse Ronan had <i>quite</i> a 2017… so, why not celebrate with a little retrospective of some of her best-ever beauty looks? From the clean-cut futuristic makeup she rocked at the 2018 Golden Globes to the stunning smoky-eyed '70s glam look she wore on the red carpet at the 2017 Academy Awards, one thing's for certain: She's rocked a lot of winning looks over the years.
How many times a day do you apply lip balm? According to a poll we posted on our Facebook page, the average woman uses lip balm anywhere from two to 30 times a day. Yeah, you read that right -- 30 times.
Lipstick is likely a staple in your makeup bag - but your everyday pinks, nudes and reds can sometimes get a little boring. While there's nothing wrong with rocking a neutral lip if you're headed to the office, there are probably times when you feel like wearing something more exciting. That's why our favorite brands are releasing what they're calling lip top coats. These products are designed to add a much-needed dose of razzle dazzle to your pout when you apply them on top of lipstick. Whether you want a crazy-glossy finish or insane sparkle, we've got a pick for you.
When it comes to dealing with a dry complexion, we're all about loading up on lotion, covering yourself in cream, and making the most out of masks. But what if hydrating didn't have to stop with skincare? News flash: It doesn't. These nine mega-moisturizing makeup options deliver all the expected benefits of color cosmetics, while keeping your skin soft and supple. Multi-tasking for the win.
The best mineral makeup is the gift that keeps on giving. Unlike traditional makeup products, the best mineral makeup lines are free of preservatives and chemicals -- like parabens, dyes and fragrances -- that can wreak havoc on sensitive skin. They can be a lifesaver for women with skin conditions like eczema or rosacea who don't want to give up makeup. And, because most formulas don't contain oil, they also won't exacerbate acne-prone skin.
Whether it's makeup how-tos or beauty product recommendations, we turn to our favorite beauty bloggers for their mad makeup skills and candid opinions about all things beauty. When they swoon over a dazzling new highlighter, we die a little bit too. If they're obsessed with a particular liquid lipstick, we run out and buy it, too. In other words, their opinions hold a lot of value to us beauty junkies. Which is why, when beauty bloggers team up with beauty brands for makeup collaborations, they're among the most highly anticipated product launches of the year.
If there's one night of the year that we want our makeup to stay put, it's New Year's Eve -- because no one wants to kiss their boo at midnight with raccoon eyes, or find that all of their Instagrams from the final night of the year feature faded lipstick or a T-zone that's way shinier than any camera flash. And with many of us partying until long after the clock strikes 12, it becomes extra-challenging to keep our makeup locked in place.
Navigating the drugstore makeup aisle to find the best drugstore primer can be tricky -- but it's a necessary process. After all, a makeup primer should be a staple in every woman's makeup bag, because it will keep your eye shadow from creasing and your foundation from dripping down your face halfway through the day. If you're on a beauty budget, never fear -- you don't have to spend tons of money to find a great primer. We scoured hundreds of reviews and pulled together this list of the best drugstore primers for frugal beauty babes. We guarantee one (or more!) of these will be the best makeup primer for you!
'Tis the season for tinsel, and Tinseltown-inspired beauty looks from your favorite holiday movies. To officially get into the holiday spirit, we turned to our most beloved Christmas movies (hey, watching "Love Actually" on repeat is serious work) for a dose of primping inspiration.
Thanks to the recently released Google Year in Search 2017, we have some cold hard facts on which 10 beauty brands were searched most this year. The results may surprise you -- and we don't just mean that in a clickbait way, because honestly: Would you really expect LipSense (No. 3), to rank higher than, say, Kylie Cosmetics (not even ranked)?
It's easy to get overwhelmed by the sheer volume of new highlighters out there -- though if you're looking for some guidance, you may not need look any further than your own skin color, according to experts in achieving glowing, ethereal skin. We chatted with celebrity makeup artists Fiona Stiles and Mélanie Inglessis, and they sounded off on the best highlighter shades for your skin tone. "Having the right undertone for your highlighter makes the difference between something looking harsh and ashy (or dark and dirty) and looking believable," says Stiles.
The best drugstore concealers -- just like their more expensive counterparts -- help us address many a beauty need: They cover up those Netflix-induced under eye bags; make that giant, unexpected pimple do a disappearing act; and add extra insurance to our #flawless makeup look for a night out. And if you think you need to spend money on a pricey concealer to get amazing results, think again.
If you haven't stashed one of these best eyeshadows in your makeup bag, then you might be familiar with this scenario: You start your day with perfectly made-up eyes. Your lashes are long and lifted, your cat-eye wings are as symmetrical as they'll ever be and your eyeshadow is blended so skillfully that you wish you could give yourself a high five. But a few hours later, you glance in the bathroom mirror to find a pair of shockingly faded, creased eyelids. What was a makeup masterpiece this morning is now a hot mess. We've all been there.
Hopping on a plane to a fabulous destination? Maybe you're planning on staying at your boyfriend's place for the weekend. Or, perhaps you woke up late and have to put your face on in the car. You could grab a handful of products, throw them in your purse and hope for the best. (Though if you are opting for air travel, that probably won't fly with TSA -- literally.)
What color would you choose to define the upcoming year? Well, Pantone has named Ultra Violet their 2018 color of the year, and it's honestly kind of perfect. After all, it's a shade that "communicates originality, ingenuity and visionary thinking," as Pantone Color Institute executive director Leatrice Eiseman explained in a statement.