Cécred is a freshly launched hair care brand belonging to Beyoncé. The inaugural collection is suitable for all hair textures and hair states — including virgin, color-treated, chemically processed, and heat-styled. Cecréd currently offers us a selection of 8 products that cleanse, condition, and visibly repair. Inspired by hair rituals from global cultures and global science achievements, the formulas feature an array of butters, oils, honey, and fermented rice water to nourish hair. This hair conditioner contains 12 moisturizing butters and oils, ferments, hyaluronic acid, and squalane to restore suppleness, moisture, strength, and shine — all the while smelling of sandalwood, jasmine, vetiver, and musk.
Groomed brows that stay groomed? This clear brow gel-serum is infused with vitamin E, sunflower and safflower oils, and hibiscus to nourish, smooth, and moisturize brows for up to 8 hours of flexible, nurturing hold — no flaking whatsoever!
When the base is good, everything else fits. This sunscreen is infused with vegan collagen that can help smooth the look of fine lines and boost moisture, plus watermelon extract (hello vitamin C, amino acids, and antioxidants) for extra hydration; it works great as a protective makeup primer, and will have your foundation sitting comfortably.
This is kind of as bespoke as it gets: this pH-activated blush delivers a one-of-a-kind hue that's the result of product mingling with one's natural chemistry. Flush hydrates, plumps, and protects the skin, while buildable pigment agent offers a seamless blend.
This is a silky, lightweight face cream that will bring back your radiance. Enriched with Kakadu plum, niacinamide, quinoa seed extract, and shea butter, it nourishes the skin, improves texture, and hydrates.
