PRODUCT REVIEWS

I have tried a couple different Joico products and this is my favorite!! I also have the K-Pak conditioning treatment! I just high lighted my hair and this makes me feel not soo guilty about it! I love the way it feels in my hair! Smells good to!!

I guess its alright... truthfully I don't think there is much of a difference between this and cheaper brands. My hair was pretty damaged (still is) when I started using it and I seriously kept waiting for my hair to get better but it never happened... it didn't get worse but it didn't get...

I love this shampoo - actually I love the whole line. I am a swimmer and though I tend to splurge on haircare, I have pretty dry hair. This shampoo is awesome, and smells great! If you like this product, you should try the rest of their line as well!

This was recently recommended to me at a professional beauty supply store when I was looking for some protective products for a botched highlight job. I'm so glad I took her advice and tried this. The K PAK shampoo and conditioner are fabulous. It's already made a huge difference in my hair...

I dye my hair a lot and this helps it feel stronger. It also makes my hair smoother.