That said, what are the most beloved makeup picks? Well, as it turns out, that answer runs the gamut from budget Maybelline foundations, all the way up to fancy SK-II anti-aging essences. So, with that in mind, let's take a look at all the makeup products that beauty YouTubers are obsessed with -- and figure out which awesome beauty products to spend our money on next.
Image via Imaxtree
The Product: Anastasia Beverly Hills Moonchild Glow Kit, $40
Why: Breakout YouTube star NikkieTutorials considers herself a major fan of Anastasia Beverly Hills Moonchild Glow Kit, a metallic highlighter palette that can be applied wet or dry. It was one of the "hits" in her July 2016 Hits and Oh God NOs video. "This is just life and more," she said of the duochrome pigments like Purple Horseshoe, a glittering lavender with an icy blue reflection. "I love it so much, it's so ethereal, it's so fairy-like, it's so beautiful." The fact that the shades wear well as eye shadows too solidifies her love of the palette.
The Product: Stila Magnificent Metals Glitter and Glow Liquid Eye Shadow, $24
Why: Makeup artist Samantha Chapman and her sister, Nicola Haste absolutely can't get enough of Stila's new Magnificent Metals Glitter and Glow Liquid Eye Shadows. "This is sort of what people try to create by mixing a load of products together, but Stila managed to do it with one product," explained Chapman. The creamy, long-wearing shadows have certainly got mega-shine like no other, and, with minimal glitter fallout, it's not hard to see why the sisters are entranced.
The Product: SK-II Facial Treatment Essence, $99
Why: SK-II's Facial Treatment Essence has been around for a while, and it's long been popular with the beauty-blogging set. "This guy is like miracle water," said YouTuber Karen O, in her video about her daily skin-care routine. "It's made up of pitera [a type of yeast found in sake], which means it carries an abundance of vitamins and amino acids to provide skin cells the necessary nutrients to regenerate themselves."
"Basically, it's like the fountain of youth in a bottle," she concluded.
The Product: L'Oreal Studio Secrets Magic Lumi Light Infusing Primer, $12.95
Why: We all know about Jaclyn Hill and her collaboration with Becca Cosmetics, but it turns out, she loves drugstore products too. She names L'Oreal's Magic Lumi Liquid Primer as her "absolute favorite primer from the drugstore of all time." And how does she use it? Well, as she said (very quickly), "Pump of foundation, pump of primer, mix it together, whip it up, put it all over your face -- and it just looks SO gorgeous."