Why: SK-II's Facial Treatment Essence has been around for a while, and it's long been popular with the beauty-blogging set. "This guy is like miracle water," said YouTuber Karen O, in her video about her daily skin-care routine. "It's made up of pitera [a type of yeast found in sake], which means it carries an abundance of vitamins and amino acids to provide skin cells the necessary nutrients to regenerate themselves."
"Basically, it's like the fountain of youth in a bottle," she concluded.
Why: We all know about Jaclyn Hill and her collaboration with Becca Cosmetics, but it turns out, she loves drugstore products too. She names L'Oreal's Magic Lumi Liquid Primer as her "absolute favorite primer from the drugstore of all time." And how does she use it? Well, as she said (very quickly), "Pump of foundation, pump of primer, mix it together, whip it up, put it all over your face -- and it just looks SO gorgeous."
Why: Have you ever tried a stick foundation? They're slowly but steadily growing in popularity, and Jackie Aina swears by Lancome's Teint Idole version. "This is literally not only my favorite stick foundation, but my favorite foundation period," she said in her video about her top beauty products of 2016. She also refers to it as "ride-or-die" in her popular video about the best foundations for people of color.
Why: As Tati explained in her video, the RCMA No-Color Powder is a product that "everyone in the beauty community uses and loves." And why? Well, as she puts it, "This is fantastic because it is completely translucent; it won't alter the shade of your foundation at all. And it's really good to bake with, and superaffordable."
Why: In his recent February Favorites post, Patrick Starr sang the praises of Becca Shimmering Skin Perfector Pressed in Bronzed Amber. One of the main draws is the fact that it's got a great, finely milled sheen, while not being too over the top -- he even joked of the texture "It is not chunky, it is very funky." He also called it one of his favorites in the game, saying "This is so beautiful all over the face... I love this so much."
