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10 Makeup Brands Founded by WoC, for WoC

These brands changed the way the beauty world looked through diversity
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Iman
This brand was created by iconic supermodel Iman and was inspired by her frustration with the beauty industry. The cosmetics company has over 10 shades of foundation designed specifically for women of color, which are broken up into three ranges; sand for olive skin, clay for dark olive to light brown skin, and earth for medium to ebony skin.

Image via @imancosmetics

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Beauty Bakerie
This brand was founded by single mother and breast cancer survivor Cashmere Nicole. Nicole created a whole line of long-wearing, smudge-free makeup, in part so she could spend her time on more important things like her family (as opposed to frequent touch-ups!). The products are cruelty free and are all adorably packaged. Even Beyonce loves this brand! (In case you're curious, she wore the Matte Lip Whip in Cranberry Stiletto, $20.)

Image via @beautybakeriemakeup

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Reina Rebelde
Founded by Mexican-American Regina Merson for the Latinx market, these products are versatile, fresh and fun. They're also cruelty-free and many of the products are vegan friendly. The brand has been committed to representing and celebrating the different cultures that make up the Latinx community since 2016.

Image via @reinarebelde

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Sacha Cosmetics
Celebrating multicultural backgrounds across the globe, this brand has amazing products that flatter any complexion. Started in 1979 in Trinidad and Tobago, the products are sold in 500 retail outlets in 45 countries! One of the brand's most popular products is the Buttercup Powder which doesn't leave you looking ashy or washed out at all.

Image via @sachacosmeticsofficial

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Gaby Espino
The Venezuelan actress and model created a beauty line of lipsticks, lip glosses, lip liners and nail polish for the girl who wants to stand out. Gaby launched the line in 2015, along with a YouTube channel.

Image via @gabyespino

BY CARMEN WILLIAMS | FEB 8, 2020 | SHARES
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