This is the first French beauty brand for women of color and specifically answers the needs of women with darker skin tones. These cosmetics are made to last you all day long (and wont leave you looking ashy after). The brand offers a truly great selection of velvet, matte and dewy finishes.
Founded by Martine Ho back in 2018, Filipino beauty brand Sunnies Face quickly gained notice for its affordable, universally flattering lipsticks. In an interview with Bustle, Ho said that the brand tried over 350 shades prior to the initial launch: "From Caucasian tones, to light-skinned Asian complexions, to fairer mestizas, to warmer tones, to richer morena skin — we tried it on everyone." Oh and did we mention that these Fluffmatte lippies are only $7?
This brand was created by iconic supermodel Iman and was inspired by her frustration with the beauty industry. The cosmetics company has over 10 shades of foundation designed specifically for women of color, which are broken up into three ranges; sand for olive skin, clay for dark olive to light brown skin, and earth for medium to ebony skin.
This brand was founded by single mother and breast cancer survivor Cashmere Nicole. Nicole created a whole line of long-wearing, smudge-free makeup, in part so she could spend her time on more important things like her family (as opposed to frequent touch-ups!). The products are cruelty free and are all adorably packaged. Even Beyonce loves this brand! (In case you're curious, she wore the Matte Lip Whip in Cranberry Stiletto, $20.)
Founded by Mexican-American Regina Merson for the Latinx market, these products are versatile, fresh and fun. They're also cruelty-free and many of the products are vegan friendly. The brand has been committed to representing and celebrating the different cultures that make up the Latinx community since 2016.
