"The pigmentation of the formula is OUT OF THIS WORLD! The color is, as advertised, the blackest of the blacks! The best part of this mascara, besides the incredible pigmentation, is the way it lengthens and curls. I used one coat and had beautifully lengthened and curled lashes." --meagan.h.beautyfanatic

"It does an excellent job gliding on and doesn't create any clumps or uneven coats! [It] lasts all day long, without any shedding or flaking on the face. I've really enjoyed using this mascara, and can honestly say it is worth the price because it lengthens, defines lashes, looks natural and is easy to apply!" --GlitzGlamBudget

"After using it only once, it had instantly become my new favorite mascara! The rich, black color glides easily onto my lashes, extending, lifting, curling and thickening all at the same time. This mascara lifted my lashes so well, I didn't even need an eyelash curler. Hey, one less thing to buy is always a good thing, right?! It goes on nice and smooth and lasts all day. What more could you ask for?" --leighleigh

"I've switched to this mascara for almost a week now and I love it. The first thing I noticed was the slick packaging. Although I like the look and feel, what counts is what's on the inside! [The formula] is a true black, rich and luscious. This mascara adds thickness and length without clumping, flakes or smudging. My new favorite!" --BrooklynBeka

"I was pleasantly surprised that the nice, big brush was able to sweep on the mascara and get every itty-bitty lash in just one coat. The definition was good, but didn't look tacky or globby at all. The formula is almost gel-like, it's so smooth. My eyes were so defined that I skipped eyeliner altogether. It did not budge all day long, even though it's 90 degrees here in Florida right now. It's a terrific buy and a high-quality product." --sondra_knight_casario