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Bigger, Blacker, Badder: The Lowdown on Urban Decay Perversion Mascara

The beauty brand's newest product promises lush, clump-free, darker-than-jet-black lashes. Our reviewers tell if it lives up to the hype
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When it comes to mascara, will women ever have it all? You know what we mean: a mascara formula that darkens, separates, plumps and stays put all day -- so you don't have to worry about flaking or smudging while you're out and about re: conquering the world and such.

On that note, Urban Decay unveils its latest product, Perversion Mascara -- with a slew of lofty claims. Founding partner Wende Zomnir and her product development team formulated and personally tested a whopping 90 formulas before they settled on a winner that's said to deliver on all of Zomnir's requirements: a buildable formula that makes lashes full, long, flexible, separated and clump-free (girl hates gloppy mascara) with triple-black pigments and Hairdensyl, a growth-stimulating amino acid complex.

Does this super-dark, high-tech product (available now for $22 at UrbanDecay.com and stores nationwide) really deviate from the competition and deliver on its many promises? We enlisted some of our most makeup-savvy TotalBeauty.com reviewers to give us their honest feedback. Here's what they say.

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As Good As Falsies
"[This is] one of the best mascaras I've ever used. I have previously always used drugstore brands like L'Oreal, Revlon or Maybelline, thinking that all brands do the same thing [and I] might as well pay less ... that my lashes look great, but it will always be impossible to achieve the false-lash look without the false lashes. Boy, was I wrong. This mascara really lengthens and defines my lashes [and] I didn't need to take out my eyelash curler and hair dryer. Worth the extra money." --magictheatre

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The Deepest, Darkest Black
"The pigmentation of the formula is OUT OF THIS WORLD! The color is, as advertised, the blackest of the blacks! The best part of this mascara, besides the incredible pigmentation, is the way it lengthens and curls. I used one coat and had beautifully lengthened and curled lashes." --meagan.h.beautyfanatic

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Clumps and Flakes, Begone!
"It does an excellent job gliding on and doesn't create any clumps or uneven coats! [It] lasts all day long, without any shedding or flaking on the face. I've really enjoyed using this mascara, and can honestly say it is worth the price because it lengthens, defines lashes, looks natural and is easy to apply!" --GlitzGlamBudget

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No Need for an Eyelash Curler
"After using it only once, it had instantly become my new favorite mascara! The rich, black color glides easily onto my lashes, extending, lifting, curling and thickening all at the same time. This mascara lifted my lashes so well, I didn't even need an eyelash curler. Hey, one less thing to buy is always a good thing, right?! It goes on nice and smooth and lasts all day. What more could you ask for?" --leighleigh

JUL 21, 2014 | SHARES
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