GET FREE SAMPLES

sign up for our newsletter to get free sample alerts

21 Things We're Buying From Ulta Beauty's 21 Days of Beauty Event

With three straight weeks of one-day-only Beauty Steals on must-have makeup and skin care products, here's our game plan of what to buy and when
Photo 8/22
Stila Stay All Day Eyeliner, $11 (was $22)
March 24

A fan fave, this waterproof liquid liner glides on easily, won't smudge and stays right where you put it all day long. Perfect for liner newbies, the thin, marker-like tip can be used to draw a thin line or a more dramatic swipe. Available in 11 eye-catching shades, you'll never run out of options.

Photo 9/22
IT Cosmetics Confidence in a Compact, $19 (was $38)
March 25

No need to schedule a consultation with a plastic surgeon, just invest in this solid serum foundation. It transforms your complexion via anti-aging hydrolyzed collagen, hyaluronic acid, squalane, antioxidants and a super ceramide cream. It also boasts SPF 50+ sunscreen to prevent further damage while reducing the look of pores, discoloration, lines and wrinkles.

Photo 10/22
BECCA First Light Priming Filter, $19 (was $38)
BECCA Backlight Priming Filter, $19 (was $38)

March 26

Set the stage for makeup and glowing skin with these two filter powerhouses from BECCA. The Backlight Priming Filter is a lightweight, whipped fluid that creates a smooth canvas while blurring imperfections. If glowing skin is your goal, look to the First Light Priming Filter as it immediately banishes fatigue, dryness, puffiness and fine lines with the help of special crystal technology that scatters light to erase shadows. The lavender hue brightens and evens, while sodium hyaluronate and prickly pear capture moisture for seriously plump skin. You can also use it as a primer, a midday touch-up or mix it with your favorite foundation or moisturizer for a luminescent glow.

Photo 11/22
LORAC PRO Contour Palette, $20 (was $45)
March 27

Contour like a pro with this easy-to-use palette. Crafted by celebrity makeup artist Carol Shaw, it contains a pair of matte highlighters, a shimmer highlighter and three matte contour shades so you can sculpt your skin. The smooth, blendable powders are intensely pigmented and the kit comes with a dome-shaped PRO Contour Brush, providing top-notch precision and control.

Photo 12/22
Tarte Tarteist Double Take Eyeliner, $12 (was $24)
March 28

Make everyone do a double take by sporting this versatile eyeliner. Featuring two formulas, the triple-black 12-hour liner defines eyes with ease. The twist-up pencil liner contains Amazonian clay so it glides on like silk, while the long-wearing liquid liner has a precision tip to make applying the hydrating, quick-dry formula a breeze. And there's no need to worry about upsetting your eyes since it's ophthalmologist-tested, gluten-free and vegan-friendly.

BY MORGAN C. SCHIMMINGER | MAR 16, 2018 | SHARES
VIEW COMMENTS
Full Site | Terms & Conditions | Privacy Policy
TotalBeauty is a property of Evolve Media Holdings, LLC. © 2025 All Rights Reserved. | Affiliate Disclosure: Evolve Media Holdings, LLC, and its owned and operated subsidiaries may receive a small commission from the proceeds of any product(s) sold through affiliate and direct partner links.