The penultimate spot goes to mega-famous influencer Huda Kattan's namesake brand, Huda Beauty. Her 3D Highlighters and Lip Strobes had their fair share of buzz, but it just might be the Huda Beauty Desert Dusk Eyeshadow Palette, $65, that takes the cake.
We all knew Fenty Beauty was going to be on this list (though, we admit, we'd thought it'd be higher than eighth). Rihanna has launched exciting product after exciting product, though it has to be the Fenty Beauty Pro Filt'r Sof Matte Longwear Foundation, $34, and its ultra-inclusive 40-shade launch that's the biggest must-have of the bunch.
Between their eyeshadow trios that cost less than a latte and their slew of Instagram-ready highlighters, it makes sense that Wet n Wild would take the seventh spot. With their budget-friendly prices, you can't go wrong -- though if we had to pick, we'd say that the Wet n Wild MegaGlow Highlighting Powder, $4.99 is a pretty good place to start.
Google's Top Beauty Brands No. 6: Benefit Cosmetics
With their next-level packaging and equally next-level quality, Benefit Cosmetics has firmly earned their spot at number six. You can't go wrong with their cult-favorite blushes and highlighters, and the Benefit Porefessional Pearl Primer, $31, is a new launch that you should definitely take for a spin.
The popular Milk Makeup took the fifth spot on the list -- and with their Instagram-friendly line-up of products, it's not hard to see why. Their line includes both beauty and skin care, and the cherry on top of it all is definitely the gorgeous Milk Makeup Holographic Stick in Supernova, $28.
