Looks like BH Cosmetics had a good year as well, as they're the second most-Googled brand of 2017. Their well-priced products have always been popular, but their recent collaborations with popular influencers like Carli Bybel, Shaaanxo and ItsMyRayeRay couldn't have hurt either. The BH Cosmetics Carli Bybel Deluxe Edition 21 Color Eyeshadow & Highlighter Palette, $22.50, makes for an especially nice pick if you're looking to take the brand out for a spin.
And last but not least, we've got not so much a brand, but quite the behemoth beauty emporium: your fave, Ulta Beauty. Their status on this list is likely due at least in part to the epic sales and promotions they hold throughout the year (Ulta 21 Days of Beauty, anyone?), but their in-house brand stands up as well. Their beauty and skin care game is considerable -- and in particular, the Ulta Rainbow Highlighter, $10, is a lot of fun.
