The toothpaste removes those pesky vino stains without the use of artificial sweeteners or flavors, dyes, microbeads, triclosan, gluten, saccharin or peroxide. Instead, the toothpaste contains a boost of calcium carbonate and hydrated silica (in addition to sodium fluoride) in order to achieve pearly whites. Plus, the minty flavor makes breath fresh and leaves the mouth feeling nice and clean.
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"The most effective way of actually whitening the color of your tooth is with the use of hydrogen peroxide," Lowenberg notes. "But toothpastes with charcoal help remove surface stains effectively." Which makes teeth appear whiter. The toothpaste itself is black, and makes your teeth look like you ate an entire package of Oreos until you rinse, but it makes for a great scare tactic for fellow housemates.
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